Epsilon To Host Third Annual Integrated Marketing Symposium

Speakers Include Management Guru Tom Peters, Industry Analyst Elana Anderson and MIT Professor Glen Urban

WAKEFIELD, MASS. – January 25, 2006 – Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions, announced today it will hold its third annual Integrated Marketing Symposium on May 1-3, 2006 in Carmel, CA. The purpose of the event is to foster learning and sharing among clients and industry experts on the strategies, tactics, trends and best practices critical to optimizing customer relationships and marketing ROI in an evolving marketplace. This is the first Symposium to bring together senior marketing leaders from clients of Epsilon, Epsilon Interactive and Frequency Marketing Inc.

This year's Symposium will focus around the theme of "Lead, Innovate, Grow." Over the course of this two-day Symposium, marketing leaders from across the country will gather to discuss how their organizations can lead, innovate and grow by leveraging and combining customer knowledge with best-in-class integrated marketing strategies, tactics and technologies to identify, acquire and build long-term, profitable customer relationships.

The Symposium includes an all-star line up of speakers. Keynote speaker Tom Peters, the business management guru and world-renowned author, will address leadership management, specifically, 50 strategies and tactics for vigorous leadership in times of change. The innovation portion of the event will be led by Elana Anderson, vice president, research director of the Marketing Group at Forrester Research. Anderson will discuss how to leverage traditional, interactive and emerging mediums to build timely marketing initiatives that optimize customer relationships and marketing return on investment. In addition, well-known client representatives from leading brands in the retail, financial services and travel sectors will share integrated marketing case studies focused on growing relationships throughout the customer lifecycle and how these relationships impact the brand.

Attendees will also benefit from an informative session on customer advocacy and trust from Glen Urban, MIT professor and chairman of the Center for E-Business as well as the author of Don't Just Relate, Advocate.

"We are excited to once again bring together a mix of published authorities with marketing leaders from some of the world's most respected brands to discuss today's top marketing challenges and opportunities," said Mike Iaccarino, president and CEO of Epsilon. "This year's agenda, which is focused around the theme of lead, innovate and grow, will provide attendees the opportunity to learn and apply winning strategies and tactics to their own integrated marketing programs to create a competitive advantage in the marketplace. We are delighted to once again host this interactive event to help accelerate our clients' success by combining incredible knowledge with real-world experiences."

Attendance is by invitation only. For more information, please contact Mary Beth Keelty at mkeelty@epsiloninteractive.com.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships and marketing ROI. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle. Epsilon is an Alliance Data company.

In September 2005, Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969, Epsilon maintains principal offices in Boston, Dallas, New York, St. Louis and Washington, D.C.

For more information see www.epsilon.com.

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