Epsilon Announces Completion of its Acquisition of DoubleClick Email Solutions Under its Epsilon Interactive Operating Unit and Brand

Epsilon Interactive, Now a Global Leader in the Email Communications Industry

WAKEFIELD, MASS. – April 3, 2006 – Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions, today announced the completion of its acquisition of DoubleClick Email Solutions under its Epsilon Interactive operating unit and brand. With the integration of DoubleClick Email Solutions’ capabilities and employees, Epsilon Interactive is now a global leader in the email communications industry with an offering that includes industry leading technology, strategic services, thought leadership and client support. Epsilon’s intent to acquire DoubleClick Email Solutions was previously announced by its parent company, Alliance Data, on February 14th.

The newly combined Epsilon Interactive creates one of the world’s largest email marketing service providers representing nearly 560 blue-chip brands across the financial services, travel, retail, consumer product goods and media/publishing sectors. The company now has more than 320 employees globally.

"The acquisition of DoubleClick Email Solutions reinforces the excitement we have for the email communications business," said Mike Iaccarino, president of Epsilon. "We are especially pleased at the way our organizational strengths complement each other and that we share a common vision about helping leading brands worldwide optimize their customer relationships and marketing ROI."

"There is little doubt that relevant and timely email communications are becoming evermore central to the development of successful integrated marketing programs that build and accelerate long-term profitable customer relationships," said Al DiGuido, president of Epsilon Interactive. "We are excited to move forward as an integrated company that provides an incredible client base with access to best-of-breed email solutions surrounded by an incredible team of the most talented minds in the email industry on a global basis."

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005, Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969, Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

About Epsilon Interactive
Epsilon Interactive (http://www.epsiloninteractive.com) is a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon Interactive (formerly Bigfoot Interactive), is an operating unit of Epsilon (www.epsilon.com), a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive. Epsilon is an Alliance Data company.

For more information visit http://www.epsiloninteractive.com

###