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Epsilon Brings Home Gold at 10th Annual Financial Communications Society Portfolio Awards

Leading relationship marketing firm recognized for developing exceptional creative marketing services for KeyBank for the second year in a row

WAKEFIELD, Mass. - July 8, 2004 - Epsilon, a leading relationship marketing company, received another accolade on behalf of its long-term client, KeyBank, when the company recently accepted the Financial Communications Society’s Gold Award for best B-to-B direct marketing campaign.

The campaign, entitled "Commercial Bank Field Prospecting," was comprised of a mailing that featured a two-way radio set. Epsilon’s creatively distinct program helped KeyBank land a multi-billion dollar relationship with one of the largest public companies located in the marketed-to-campaign district.

"We’re proud that Epsilon’s creative team has developed a solid reputation for creating award-winning work for KeyBank for nearly 10 years," said Michael Iaccarino, Epsilon’s President and Chief Executive Officer. "Our results-driven approach and proven history of delivering creative solutions helps KeyBank and other financial institutions differentiate themselves from the pack."

The awards drew several hundred entries this year, which were evaluated by a panel of 16 judges. More than 400 marketing professionals in the financial services industry attended the 10th-annual awards ceremony in New York City. The FCS is a nonprofit organization established in 1967 dedicated to improving professional standards in financial communications.

About Epsilon
Epsilon, a Relizon company, is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C. Relizon acquired Epsilon in 2001.

About Relizon
Relizon helps customers achieve measurable results through business process improvements in document management, billing, and relationship marketing. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created an unbeatable portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet business objectives, whether it's improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year.

Relizon is headquartered in Dayton, Ohio. Visit us at www.relizon.com.

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Contact: Kam Hashim, 617-619-9803
khashim@bcww.com

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Related Links

Epsilon
Epsilon International is the international arm of Epsilon, a leading provider of multi-channel, data-driven technologies and marketing services.

Alliance Data
Epsilon is a subsidiary of Alliance Data. Alliance Data is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies.