Epsilon Marketing Analytics Expert to Speak at DMA B-to-B Conference

Lynne Mysliwiec to Present BMC Software Case Study

WAKEFIELD, Mass., Sept. 21, 2004 - Epsilon, a leading relationship marketing company, today announced that Lynne Mysliwiec, Vice President of Analytics, has been selected to speak at the Direct Marketing Association's B-to-B Conference in Scottsdale, Arizona.

Mysliwiec will present a case study, featuring Epsilon client BMC Software, that will discuss the significant ROI that can be achieved when marketing analytics are employed. Epsilon used analytics to help BMC Software uncover millions of dollars in hidden sales opportunities.

Mysliwiec is vice president, analytics at Epsilon. She possesses more than 10 years of experience in implementing analytics strategies that have helped clients' achieve marketing goals. Mysliwiec's article "How Can Predictive Models Boost Sales Results?" was recently featured on www.destinationcrm.com.

About Epsilon
Epsilon is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C.

For more about Epsilon, see www.epsilon.com.

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