Epsilon Unveils Next-Generation Technology Initiatives for Transforming Customer Data into Business Intelligence

Pioneer in database marketing technology launches center for technical innovation; completes major upgrade to marketing platform to support business expansion

WAKEFIELD, Mass. - June 4, 2004 - Epsilon, a leading relationship marketing company, further cemented its technology leadership position by announcing two recent achievements - the launch of Technology in Play, a center for database marketing innovation, and the retirement of its mainframe-based computing platform through its completed conversion to a fully open-systems operating environment.

According to Michael Iaccarino, Epsilon's President and CEO, "Epsilon has been managing database marketing solutions that enable targeted marketing strategies for more than 30 years. We're constantly evaluating new technologies that enable us to integrate more effective solutions for our clients - solutions that enhance marketing strategy and deliver revenue growth through acquisition, cross-sell and loyalty marketing."

Epsilon's completed conversion to a fully open-systems computing environment provides clients with flexible access to a best-in-class fabric of marketing infrastructure and tools for database management, business intelligence, analytic processing and multi-channel campaign management. The highly scalable architecture offers hosted database clients even greater performance, flexibility and data access for planning, deploying and optimizing integrated marketing programs. Since retiring its mainframe, Epsilon believes it is the largest database marketing services firm in the industry operating solely on open-systems platforms, ranging from data hygiene and processing to databases utilizing industry-standard relational database systems on open and open-source platforms to massively parallel processing platforms leveraging innovative database appliance technology.

Technology in Play, Epsilon's center for database marketing innovation, enables Epsilon clients and prospects to prototype, experiment and test advanced database marketing tools and platforms, learn how to leverage best practices and work closely with Epsilon to design solutions with the specific combination of technologies that best support their targeted marketing objectives.

Key highlights of Technology in Play include:

• Access to database marketing solution sets for specific industry verticals, including insurance, banking and credit marketing, direct to consumer pharmaceutical, fundraising and membership.
  
  
• A collection of integrated, best-in-class marketing tools for campaign management, including DoubleClick's Ensemble and Unica's Affinium, as well as leading business intelligence tools such as Business Objects.
  
  
• Epsilon's massively parallel processing solution for insurance, banking and credit marketers, leveraging high-performance database appliance technology from Netezza to produce unparalleled campaign speed and processing times on multi-terabyte databases with more than 290 million individuals.
  
  
• Epsilon's platform for fundraising and membership, featuring Business Objects, leading campaign management tools and Epsilon's Donorseek architecture for web-based donor management.
  
  
• Epsilon's client services portal, featuring integrated security and access to marketing applications, along with tools for document collaboration and management, workflow management, production support and scheduling, and system configuration.
  
  

Bryan Kennedy, Epsilon's Chief Operating Officer, adds, "Since 1995, Epsilon has been crafting best-in-class relational database marketing solutions for our clients. The completed upgrade of all our client computing platforms to open systems continues that tradition by providing clients scalability, performance and ongoing access to technical innovations that enable improved marketing execution. And combined with our state-of-the-art Technology in Play center, our clients are now better equipped with the tools necessary to optimize the value of their data assets and cultivate profitable relationships with their customers, donors, prospects or members."

About Epsilon
Epsilon, a Relizon company, is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C. Relizon acquired Epsilon in 2001.

About Relizon
Relizon helps customers achieve measurable results through business process improvements in document management, billing, and relationship marketing. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created an unbeatable portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet business objectives, whether it's improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year.

Relizon is headquartered in Dayton, Ohio. Visit us at www.relizon.com.

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Contact: Kam Hashim, 617-619-9803
khashim@bcww.com