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Epsilon Helps Clients Navigate Privacy Waters With New Chief Privacy Officer

Relationship marketing leader names Steven Roth to newly created CPO position

Wakefield, MA, April 26, 2004 - Epsilon, a leading relationship marketing company, today announced that Steven Roth has been named to the newly-created position of Chief Privacy Officer (CPO). In his new role, Roth will spearhead Epsilon's privacy policies and practices, strengthen Epsilon's ability to support clients' consumer privacy protection efforts, as well as help increase public awareness of the company's role in these areas. Roth will continue in his position as Epsilon's Vice President, CRM Strategy and Planning.

"Epsilon understands that trust is the non-negotiable currency for building loyal relationships that are mutually rewarding for both our clients and their customers," said Michael Iaccarino, President and CEO, Epsilon. "We have created the role of Chief Privacy Officer to ensure that privacy initiatives are always a key part of our relationship-marketing programs. Steven is well suited to step into and lead this important role due to his in-depth understanding of regulatory compliance issues and his experience with Epsilon's marketing strategies and programs."

"Our clients confront an increasingly complex regulatory landscape that they must master, whether it is Do Not Mail, Do Not Call, CAN-SPAM, FCRA, HIPAA, or other Federal and State statutes," said Steven Roth, Epsilon's Chief Privacy Officer. "I look forward to working closely with Epsilon clients and their account teams to ensure that customer marketing programs are highly effective, as well as in compliance with privacy regulations."

About Epsilon
Epsilon, a Relizon company, is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C. Relizon acquired Epsilon in 2001.

About Relizon
Relizon helps customers achieve measurable results through business process improvements in document management, billing, and relationship marketing. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created an unbeatable portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet business objectives, whether it's improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year.

Relizon is headquartered in Dayton, Ohio. Visit us at www.relizon.com.


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Contact: Kam Hashim, 617-619-9803
khashim@bcww.com

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Epsilon
Epsilon International is the international arm of Epsilon, a leading provider of multi-channel, data-driven technologies and marketing services.

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Epsilon is a subsidiary of Alliance Data. Alliance Data is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies.