Epsilon Appoints Industry Veterans To Spearhead Tailored Vertical Market Program Development For Expanding Client Base

Taleen Ghazarian and Ron Shevlin will Lead Strategic Program Development for Pharmaceutical and Financial Services Clients

WAKEFIELD, MASS. – April 24, 2006 – Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions, today announced the appointments of two industry veterans to lead strategic program development efforts across its expanding client base. Epsilon will package more than 10 years of its best practices and programming innovation in core industries into centers of excellenceÑhighly specialized practice groups with expertise in developing marketing programs focused on optimizing customer relationships and marketing ROI, starting with the pharmaceutical and financial services industries. Taleen Ghazarian, a veteran of the pharmaceutical industry for more than 15 years, has been promoted to senior vice president from her corporate strategy role to lead the Pharmaceutical Practice Group. In addition Epsilon Interactive's Strategic Consulting group expands its vertical market expertise with the addition of Ron Shevlin, former Forrester Research analyst and expert in the financial services industry.

"Understanding our clients' needs and industries has always been a hallmark of our organization and the cornerstone of the exceptional level of service and support we provide to more than 720 blue-chip brands across Epsilon and Epsilon Interactive,Ó said Michael Iaccarino, president and CEO of Epsilon. ÒThe expertise of Taleen in the pharmaceutical industry and Ron in financial services reinforces our commitment to clients' success and accelerates our ability to launch best-in-class marketing programs that enable clients to better manage and optimize their customer relationships and grow their marketing ROI.Ó

Taleen Ghazarian brings more than 15 years of experience delivering cutting-edge marketing strategies to improve marketing effectiveness for pharmaceutical manufacturers. As Epsilon's senior vice president, strategy and corporate development, Ghazarian has been instrumental in helping Epsilon identify and pursue strategic growth opportunities in the pharmaceutical industry and putting a formal structure around its practice. Prior to Epsilon, Ghazarian led groups within the customer management and pharmaceutical practices at Arthur D. Little. She earned her Bachelor of Science degree in electrical engineering from Brown University and her M.B.A degree from Georgetown University.

Ron Shevlin recently joined the Epsilon team from Forrester Research, where he led the financial services research group. His knowledge of the new business models emerging within the Internet economy, as well his research into industry best practices for financial services marketers, will be an asset to the Financial Services Practice Group as it expands its presence within the industry. Shevlin earned his Bachelor of Arts degree in economics from the State University of New York at Binghamton and his M.B.A degree with concentrations in finance and statistics from the University of Texas at Austin.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005, Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969, Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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