Epsilon Leads Discussion on Paradigm Shift in TV Advertising

Relationship marketing leader brings industry stakeholders together to discuss the dramatic changes in television advertising resulting from video-on-demand technology

WAKEFIELD, Mass. - June 24, 2004 - In light of broadcast television's evolution to a more interactive and addressable medium through video-on-demand technology and its impact on consumer viewing habits, Epsilon, a leading relationship marketing company, today announced that it hosted an Addressable Media Roundtable for clients on June 23 in Boston.

Designed for senior-level marketing and media executives, the roundtable brought together industry experts and Epsilon clients to explore actionable strategies and value propositions for targeted marketing across digital and physical channels in the new advertising paradigm. Key participants included:

• Josh Bernoff, Vice President, Forrester Research
  
  
• Eric Schmitt, Senior Analyst, Forrester Research
  
  
• Mitch Oscar, Executive Vice President, Carat Digital
  
  
• Debbie Maiocco, Director of Client Services, Comcast Spotlight
  
  
• Janice Rudenauer, Senior Vice President CRM Strategy & Planning, Epsilon
  
  

According to Tom Johnson, Nestlé Purina PetCare Company's Director of CRM, "Epsilon's Roundtable was a valuable forum to discuss the new strategies, economics and technologies that will shape my organization's future marketing budget and planning processes. It's great to have a partner like Epsilon who is out ahead of the issues that will impact us as marketers."

Trends that sparked the paradigm shift include the wide appeal and staggering adoption rate of personalized video content, commercial-free viewing and rapidly falling hardware prices. While these technologies allow consumers to eliminate traditional spot advertisements, they also enable ad targeting at the household level, intelligent ad insertion and new content delivery mechanisms that will forever change the economics and effectiveness of traditional advertising in the near future.

"The promise of addressable media has household targeting and measurement at its core," said Mike Iaccarino, Epsilon's President and Chief Executive Officer. "The fundamental relationship marketing principles of data management, customer analysis and program testing will change the economics and effectiveness of advertising in the near future."

About Epsilon
Epsilon, a Relizon company, is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C. Relizon acquired Epsilon in 2001.

About Relizon
Relizon helps customers achieve measurable results through business process improvements in document management, billing, and relationship marketing. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created an unbeatable portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet business objectives, whether it's improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year.

Relizon is headquartered in Dayton, Ohio. Visit us at www.relizon.com.

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Contact: Kam Hashim, 617-619-9803
khashim@bcww.com