Epsilon Chosen by the University of Texas M. D. Anderson Cancer Center to Design and Manage Direct Mail Fundraising Programs

Epsilon’s Fundraising Group Continues its Unprecedented Growth

WAKEFIELD, MASS. – March 28, 2006 – Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions, today announced the University of Texas M. D. Anderson Cancer Center has selected Epsilon to design and manage its direct mail fundraising program, including creative, media and production services; results analysis; and strategic planning. The selection by the M. D. Anderson Cancer Center highlights a period of unprecedented growth within Epsilon’s fundraising division marked by other significant new client wins including the Interfaith Alliance, the National Parks Conservation Association, and Planned Parenthood.

"We are delighted to continue our long-time relationship with M. D. Anderson Cancer Center because, as with all of our clients, we share the spirit of their mission and are invested in their fundraising success," said Thomas Gaffny, EVP of Client Services at Epsilon’s Fundraising Group. "We are proud of the work we’ve done with M.D. Anderson in the past, including a recent campaign that earned a John Caples Award for our creative excellence, and we look forward to continuing the innovative programs that have enabled them to raise funding levels and identify and secure the best prospects for major gifts."

M. D. Anderson Cancer Center, a component of the University of Texas System, has established an international reputation as one of the world's preeminent centers for cancer patient care, research, education and prevention. A multidisciplinary patient care approach and dedication to translational research, education and prevention are hallmarks of M. D. Anderson, which also holds the distinction of being designated by the National Cancer Institute (NCI) as one of the first three Comprehensive Cancer Centers in the United States. M. D. Anderson has been named the nation's top cancer hospital by U.S. News and World Report's "Best Hospitals" survey four out of the past six years.

For more information about Epsilon’s Fundraising Group visit http://www.epsilonfundraising.com/

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships and marketing ROI. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle. Epsilon is an Alliance Data company.

In September 2005, Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969, Epsilon maintains principal offices in Boston, Dallas, New York, St. Louis and Washington, D.C.

For more information see www.epsilon.com.

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