Mobile Media

Mobile media is one of the fastest-growing marketing channels today. Many marketers often equate the channel to text (SMS) messaging, but it encompasses far more. Beyond SMS, companies can engage clients via voice, mobile browser, and proprietary handset applications (i.e. iPhone app). Mobile is just one of the many multichannel marketing technologies Epsilon is focusing on that adds new emerging and meaningful points of interaction between brands and consumers.

While still in its infancy, marketers are becoming hard pressed to ignore the tactic. Epsilon understands the need to communicate with and engage customers through this emerging platform to stay relevant. Epsilon’s experienced team of analysts can help you address how and in what context mobile marketing might fit into clients’ overall consumer experience and marketing mix.

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Epsilon has built strong, strategic partnerships with best-of-class mobile marketing vendors that enrich and expand services for clients, eliminating the need to cobble together multiple solutions from numerous vendors. Each partner offers robust platforms used to deploy mobile messaging, mobile websites, and mobile applications, which helps Epsilon offer you the flexibility and scalability to create the most relevant mobile marketing campaigns to achieve you objectives.

Epsilon’s mobile product offering gives clients the opportunity to engage global customers on-the-go, and then capture, store, access, and analyze consumer data to create more effective integrated marketing campaigns.

Using this best-in-class insight, Epsilon’s team of experts can help you define your mobile media goals and determine your mobile opt-in strategy based on:

Reach – Learn what customers you need to reach on the mobile channel and how quickly you should adopt new mobile services.

Offering – Understand what information services and products should be delivered across mobile and how to prioritize them.

Value Chain – Determine the best distribution methods for applications.

Commitment – Plan your investment and the longevity of your time in the mobile space.

Epsilon’s Mobile Solutions:

Epsilon strategically approaches each mobile engagement to define and develop an effective program to reach the target audience and achieve positive results. Depending on clients’ needs, Epsilon offers a variety of mobile services, including SMS programs, mobile Web development, multi-platform application development, and its Mobile Strategy & Consulting Quick Start Guide. The guide includes an intensive strategic discovery into current mobile goals and programs. Interviews with key program managers give Epsilon an in-depth understanding of the organization’s knowledge of the mobile space, objectives within the mobile market, and mobile vision. Epsilon also learns how marketers see mobile fitting into their larger brand context.

Epsilon will continue to add mobile services, such as couponing, QR codes, and location-based services as the marketplace evolves.

Mobile Objective Identification and Benefits:

Epsilon can help you achieve your mobile marketing goals and help you build a robust mobile opt-in strategy. With Epsilon’s guidance, you can reap the following benefits:

  • Receive high response rates from customers that opt to receive brand information
  • Send timely and relevant communication about offers or new products
  • Drive customers to store, straight to the purchase of your product
  • Build loyalty
  • Instantly respond to competitive actions in the market
  • Conduct possible customer satisfaction surveys post purchase

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Epsilon can also help you devise a host of mobile campaigns, for example:

  • Customer care communications: appointment reminders, prescription refill messaging, customer support and order tracking
  • Promotional alerts: sweepstakes, promotional offer and discounts
  • Two-way, real-time messaging: transaction notification, account management and store locators
  • Mobile Couponing: discounts and money-saving offers