News & Events
We're making news and we're in the news. Read more about the latest developments at Epsilon or join us while we're on the road at conferences, seminars or our very own Epsilon-hosted events.
Q2 2014 North America Email Trend Results: Epsilon Identifies Lift in Triggered Email Volume, Open and Click Rates
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Fairmont Scottsdale Princess, Scottsdale, AZ
Epsilon is sponsoring the 12th annual COLLOQUY Summit being held September 29 to October 1, 2014. As part of our sponsorship, Epsilon will host a Think Tank session (a roundtable discussion) in which the latest loyalty trends will be reviewed and the reasons as to why you need to leverage them. Some of the questions we’ll address include: ‘What are some recommendations for transforming my customers from loyalists to brand advocates?’ And, ‘How can I best market to my customers at the point of sale to ensure I’m marketing in the moment of truth?’ For more information on the Think Tank Session, please contact Lisa Kenney.
Hub Live Brand Experiences Symposium
Paul Kramer, CEO of Catapult will present a session titled, Innovation and Design: Turing Products into Brands at Hub Magazine’s Hub Live Brand Experiences Symposium in New York.
2014 DMA Annual Conference
San Diego Convention Center, San Diego, CA
Epsilon is once again a proud exhibitor at the DMA Annual Conference being held this year in beautiful San Diego, CA. DMA2014 attendees will come together to hear content to help effectively meet and overcome the biggest marketing challenges facing the industry today.
Stop by to see us in booth #1127!
Epsilon is participating in four thought leadership session engagements that you won’t want to miss:
There's No Such Thing as Privacy
Sunday, October 26 at 4:00PM; Town Square, Exhibit Hall
An ever-increasing number of customers understand that the price of “free” services online and discounts across any channel is their data. That doesn’t mean they’re OK with that data being shared willy-nilly. Join Direct Marketing News Senior Editor Natasha Smith as she hosts a spirited discussion among several privacy experts on data ownership, responsibility, and education. Marketers need to be responsible data stewards to ensure that their brand earns and retains customer trusted needed to succeed today. Join us for the insight you need to do just that. Featured panelists include Dennis Dayman, chief privacy and security officer, ReturnPath; Quinn Jalli, SVP, strategic initiatives group, Epsilon; and Gunther Schumacher, president, Global IBM Brand Services, WW President & COO, OgilvyOne Worldwide.
Marketing Madness Debunked: 3 Challenges, 3 Solutions
Monday, October 27 from 11-11:45AM
There’s a lot of confusion in the market place. In this session, a panel of experts representing the agency and brand side will share top challenges they and their clients face in terms of social, CRM and data as well as the solutions required to succeed in today’s complex marketplace.
Loyalty Value Proposition Shakeout: How FedEx Wins Hearts & Minds
Monday, October 27 from 2:45-3:30PM
B2B loyalty program strategy requires all of the strategic rigor of B2C, in addition to considerations of unique data, organizational and technology requirements. During this session, FedEx and Epsilon will review proprietary research of the B2B loyalty market along with actions FedEx is implementing to enhance their loyalty members experience.
Mythbusting: Think You Know All There Is to Know About Email? Think Again.
Monday, October 27 at 4:00PM; Town Square, Exhibit Hall
From segmentation and triggers to preference centers and opt-ins, email marketing has its share of widely held beliefs—not all of which still apply. Join Direct Marketing News Editor-in-Chief Ginger Conlon as she hosts a lively debate with several email marketing experts on what’s really what in email marketing today and how you should think differently to reinvigorate and optimize your email marketing strategy for future success. Featured panelists include Lynn Anne Badurina, VP, client services, Yes Lifecycle Marketing; Katrina Conn, VP, marketing services, StrongView; Quinn Jalli, SVP, strategic initiatives group, Epsilon; and Ryan Phelan, VP, global shared services, Acxiom.
DMA Analytics Challenge 2014: Utilization of Innovative Data Sources
Wednesday, October 28
There are a variety of data sources, types, and uses that may be considered non-typical for marketing analytics departments. Yet these "different" data sources may be used to significantly increase the returns from analytics initiatives. Examples of data-rich sectors include weather, sports, finance, travel and public records/government. While the specific data sources may differ by sector and application, some concepts may be applied universally for insight generation and engaging with customers, prospects, and fans directly. Are you using a data source that is atypical for your sector? What can the rest of us learn from these approaches?
Igniting Customer Connections: How Modern Brands Create Engagement
Tuesday, October 28, 8:30-9:15AM
Modeling and Analytics
Thursday, October 30 Time TBD
Big Data presents major challenges and opportunities in data collection and its manipulation in the creation of modeling and analysis. We will explore the latest in analytical hardware and software and discuss how to utilize your data to detail ROI in building the business case and calculating its impact.
Marketing Edge Annual Awards Dinner
San Diego, CA
Epsilon is once again a Silver Sponsor of the Marketing Edge Annual Awards Dinner. This frequently sold-out event is a who’s who of data-driven, digital, and interactive marketing recognizing leaders in our field.
2014 LIMRA Annual Conference
New York, NY
Data, Data Everywhere
Epsilon’s Dave Edington, SVP and Industry Strategist, will speak alongside LIMRA’s Todd Silverhart, at the 2014 LIMRA Annual Conference.
Top 5 Ways to Use Live Content to Engage Your Subscribers
Join Epsilon’s Samantha Iodice and Jill LeMaire Redo on September 10th for the Email Experience Council’s webinar, Top 5 Ways to Use Live Content to Engage Your Subscribers. They will cover the technology and strategic implications of live email content, plus find inspiration from some of the world’s top brands who are using ground-breaking offers and cutting-edge techniques to boost customer engagement.