Press Releases 2010
12.09.2010
Q3 2010 North America Email Trend Results: Non-Bounce, Open and Click Rates Continue to Drive Strong Results
Epsilon and the Direct Marketing Association's Email Experience Council today released the Q3 2010 North America Email Trends and Benchmarks Results which show six of the thirteen reported...
11.22.2010
LoyaltyOne, Epsilon Targeting Joint Survey Provides Snapshot of 2010 Holiday Season Buying Behavior of U.S. Customer Reward Program Participants
More than seven out of 10 U.S. consumers eyeing the holiday shopping season said they are occasional (28%) or frequent (43%) users of customer rewards programs, according to a joint survey from...
11.16.2010
Consumers Shift to Private Label in the Double Digits, Including in Non-Traditional Personal and Baby Care Categories
The recession may have ended in the summer of 2009, but U.S.
11.03.2010
Paul Johnson Joins Epsilon as Vice President of Technology
Epsilon, a leading multichannel marketing services firm, today announced that Paul Johnson has joined as Vice President of Technology.
Based in Irving, TX, Mr. Johnson will report to...
11.02.2010
Epsilon Wins Team Massachusetts Economic Impact Award for the Northeast Region
Epsilon, the industry's leading marketing services firm, was named a Gold winner in MassEcon's (The Massachusetts Alliance for Economic Development) Seventh Annual Team Massachusetts Economic...
10.21.2010
Epsilon Targeting and The Reunion Group Launch New Value-Add Customer Loyalty Service
Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, has partnered with The Reunion Group to launch a new service for multichannel retailers.
10.18.2010
Epsilon Study 'Checks In' On Consumer Attitudes and Preferences about Hotel Marketing Programs
According to a recent study by Epsilon, recommendations and property reviews heavily influence travelers' decisions about which hotels to stay in - even if they have previously stayed in the...
10.11.2010
Epsilon CEO Bryan Kennedy Joins DMA Board
The Direct Marketing Association (DMA) Board of Directors announced that Bryan Kennedy, president and CEO of Epsilon, has been elected as a new Board member for 2011-2012. The announcement was...
09.27.2010
Epsilon Adds Healthcare Marketing Talent
Epsilon, a leading multichannel marketing services firm, today announced that Stacey Raiche has joined as Senior Vice President and John Randolph has joined as Vice President, supporting Epsilon’s...
09.23.2010
Epsilon Signs Expansion Agreement with Leading Specialty Retailer Chico’s
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed an...
09.14.2010
2010 Customer Registration Best Practices Report: Email Institute and Multichannel Merchant Unveil Deep Email Marketing Analysis of the Customer Registration Process
According to a recent study by Email Institute, Epsilon’s email marketing best practices destination, and Multichannel Merchant, the registration process is a critical component of customer...
09.08.2010
Q2 2010 North America Email Trend Results: Steady Open Rates
Epsilon and the Email Experience Council today released the Q2 2010 North America Email Trends and Benchmarks Results which show an 18.0% increase in open rates from the same time two years...
09.02.2010
AAA NCNU Selects Epsilon for Comprehensive Multichannel Marketing Services
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a...
09.02.2010
Michael Doubrava Joins Epsilon As Vice President of Digital Strategy
Epsilon, a leading multichannel marketing services firm, today announced that Michael Doubrava has joined as Vice President of Digital Strategy.
Based in Lafayette, CO, Mr. Doubrava...
09.01.2010
Survey Reveals US Consumers Heavier Coupon Users than Canadian Consumers
ICOM, a division of Epsilon Targeting – the leading provider of consumer information for targeted marketing solutions - today unveiled a survey of consumers in the US and Canada highlighting...
09.01.2010
Selon une étude, les consommateurs aux États-Unis et au Canada sont plus friands de bons de réduction.
ICOM, une division de Epsilon Targeting – fournisseur principal de données sur les consommateurs pour des solutions de marketing ciblé – a dévoilé aujourd’hui les résultats d’une enquête menée aux...
08.24.2010
Selon une étude ICOM, les jeunes adultes préfèrent les sources hors ligne, et non en ligne, pour la réception des offres marketing.
Selon une étude réalisée en Amérique du Nord par ICOM, une division de Epsilon Targeting, six ans après le lancement de Facebook, les consommateurs, de la très prisée tranche 18-34 ans, préfèrent...
08.24.2010
Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers, Research Reveals
Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers...
08.17.2010
Epsilon Study Opens Up Lines of Communication between Marketers and Consumers
According to a recent study by Epsilon, a quarter of consumers surveyed were unsure of what communications services provider they were going to select for mobile phone, internet, local/long...
08.04.2010
Purple@Epsilon Wins DMAW Gold MAXI Award for Marketing Excellence and Innovation on Behalf of Save the Children
Epsilon, the industry’s leading marketing services firm, announced today Purple@Epsilon, a full-service agency that meets all multichannel marketing needs, has been honored with a Gold MAXI Award...
08.04.2010
Epsilon to Host Email Institute Leadership Forum: NYC – Retail Edition
The Email Institute, Epsilon’s email marketing best practices destination, announced the Email Institute Leadership Forum: NYC – Retail Edition. The roundtable forum for retail-focused marketers...
08.02.2010
Douglas Yokoyama Joins Epsilon As Vice President of Mobile and Social Media
Epsilon, a leading multichannel marketing services firm, today announced that Douglas Yokoyama has joined as Vice President of Mobile and Social Media.
Based in Dallas, TX, Mr. Yokoyama will...
07.26.2010
Epsilon Targeting Releases Annual Multichannel Trend Report: Increase in Consumer and Business Sales
According to Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, consumer purchase behavior shifted due to economic conditions and social trends.
07.22.2010
Merry Marketing Tips: Epsilon Releases Holiday Trend Report
According to Epsilon’s Holiday Trend Report, creating a unique experience for customers across multiple channels will help marketers break through the clutter during the 2010 holiday season...
07.20.2010
Epsilon Study Reveals Consumer Engagement Opportunities for Credit Card Marketers
According to a recent study by Epsilon, more than half of consumers surveyed were unsure of what credit card company they were going to use when opening up a new account. This represents a huge...
07.08.2010
New Mover Study from Epsilon Targeting Reveals Billions of Dollars in Spending Opportunities
According to a recent report from Epsilon Targeting, the leading provider of consumer information for targeted marketing, the number of Americans relocating climbed by 12 percent in the first four...
07.07.2010
Purple@Epsilon Adds New Talent
Epsilon, a leading multichannel marketing services firm, today announced that the Purple@Epsilon team has expanded with new hires in the New York office: Ian Fearn, Laurie Seltzer, Scott Richards...
06.29.2010
Epsilon Unveils New Agility™ Capabilities
Epsilon, the industry’s leading marketing services firm, today announced a range of new capabilities launching in 2010 for Agility™, a comprehensive customer real-time data integration solution....
06.25.2010
Purple@Epsilon Wins Five NEDMA Awards For Outstanding Client Work
Epsilon, the industry's leading marketing services firm, announced today Purple@Epsilon, a full-service agency that meets all multichannel marketing needs, has been honored with five New...
06.08.2010
Q1 2010 North America Email Trend Results: Open Rates Remain Strong
Epsilon and the Email Experience Council today released the Q1 2010 North America Email Trends and Benchmarks Results which show an increase from Q1 2009 in open rates and steady click rates....
06.02.2010
Alliance Data’s Epsilon to Acquire Equifax’s Direct Marketing Services Division
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has reached a definitive agreement...
05.25.2010
Epsilon Study Unveils Consumer Point-of-View
How consumers perceive and interact with marketing communications is driving specific behaviors and attitudes. A recent study from marketing services leader Epsilon revealed that a large majority...
05.24.2010
Epsilon Targeting Launches New Abacus ChannelView® Matching Capabilities
Abacus ChannelView Offers Better Customer Insight and Improved Demand Attribution
05.12.2010
Abe Gorelick Joins Epsilon As Vice President and General Manager
Epsilon, a leading multichannel marketing services firm, today announced that Abe Gorelick has joined as Vice President and General Manager in the Healthcare Services practice group.
...
04.08.2010
Epsilon Study Reveals a Prescription for Customer Engagement
Social media participation drives a more engaged patient according to a new study from marketing services leader Epsilon. According to the study, among Internet users, product/health websites are...
03.27.2010
Epsilon Targeting publie une étude sur les influenceurs
ICOM, une division de Epsilon Targeting, fournisseur principal de données sur les consommateurs pour des solutions ciblées, a dévoilé aujourd’hui une étude portant sur l’efficacité du marketing de...
03.23.2010
Epsilon Targeting Study Highlights Profile of Influencers; Uncovers Power of Word of Mouth Marketing
03.01.2010
Jan Aggerbeck Joins Epsilon As Senior Vice President of Digital Solutions
Epsilon, a leading multichannel marketing services firm, today announced that Jan Aggerbeck has joined as Senior Vice President of Digital Solutions, reporting to Chris Harrison, Chief Technology...
02.25.2010
Epsilon Expands Marketing Relationship with La Quinta Inns & Suites
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a...
02.11.2010
Epsilon Q4 2009 North America Email Trend Results: Open and Click Rates Increase from Previous Year
Epsilon today released its Q4 2009 North America Email Trends and Benchmarks Results which show an increase from Q4 2008 in both open and click rates.
The quarterly analysis is compiled from...
02.09.2010
#1 Direct Marketing Agency Epsilon to Provide Services to Kraft Foods
Epsilon, the industry’s leading marketing services firm, is supporting Kraft Foods in developing an enhanced, innovative consumer relationship marketing program . An Alliance Data (NYSE: ADS)...
02.08.2010
Quinn Jalli Joins Epsilon As Vice President of Deliverability and ISP Relations
Epsilon, a leading multichannel marketing services firm, today announced that Quinn Jalli has joined as Vice President, Deliverability and ISP Relations.
01.21.2010
New York & Company Expands Relationship with Marketing Services Leader Epsilon
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a...
01.06.2010
Eric Stein Joins Epsilon As Executive Vice President, Digital Strategy
Epsilon, a leading multichannel marketing services firm, today announced that Eric Stein has joined as Executive Vice President, Digital Strategy, reporting to President and CEO Bryan Kennedy....