Press Releases 2011
12.20.2011
Prestige Cruise Holdings Signs New Agreement with Alliance Data’s Epsilon for Database Marketing Services
Prestige Cruise Holdings has enlisted Epsilon, a subsidiary of Alliance Data Systems Corporation (NYSE: ADS) and a leading provider of loyalty and marketing solutions derived from transaction-rich...
12.13.2011
Epsilon Launches Epsilon Digital Receipt™
Epsilon, the industry’s leading marketing services firm, today announced a new digital marketing capability, Epsilon Digital Receipt™, enabling brands to deliver purchase receipts to...
12.07.2011
Q3 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year
Epsilon and the Direct Marketing Association's Email Experience Council today released the Q3 2011 North America Email Trends and Benchmarks Results which show a 7.1% increase in open rates...
12.05.2011
Epsilon Unveils Integrated Technology Solution: Online Audience Central
Epsilon, the industry's leading marketing services firm, today announced the launch of Online Audience Central, a new integrated technology solution that will bring together online and offline...
12.01.2011
Consumer Survey Results Reveal Direct Mail Is Most Preferred Channel for Receipt of Brand Communications
Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, today released the 2011 Channel Preference Study, which shows that through...
11.21.2011
Epsilon Targeting's FastPath™ Grows 65% Year over Year; Marketers Shift towards Single Source Data Solution
Epsilon Targeting, the leading provider of consumer information for targeted marketing, today announced a notable shift by marketers toward a single provider of prospecting data.
11.17.2011
21st Century Insurance Signs New Agreement with Alliance Data’s Epsilon for Data Services
21st Century Insurance has enlisted Epsilon, a subsidiary of Alliance Data Systems Corporation (NYSE: ADS) and a leading provider of loyalty and marketing solutions derived from transaction-rich...
10.03.2011
FHO Partners Announces 65,000-Square-Foot Lease Expansion for Epsilon in Wakefield
FHO Partners, leader in the commercial real estate services field with extensive experience in the greater Boston office market, today announced a lease expansion for Epsilon, the industry's...
09.14.2011
Dominic Powers Expands Role at Epsilon; Named Senior Vice President and Managing Director, International Operations
Epsilon, a leading multichannel marketing services firm, today announced that Senior Vice President, Asia Pacific, Dominic Powers has taken the dual role of Senior Vice President, Asia Pacific and...
08.30.2011
Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume Per Client Continues to Increase
Epsilon and the Direct Marketing Association’s Email Experience Council today released the Q2 2011 North America Email Trends and Benchmarks Results which show a 16.2% increase in average...
08.24.2011
Epsilon’s Email Institute Launches Redesigned Site and New Email Gallery
Today Email Institute, the Epsilon-powered email marketing best practices destination offering premium Webinars, events, White papers and Epsilon primary research and boasts over 12,000 members,...
08.23.2011
Kellogg Company and Alliance Data’s Epsilon Business Enter Agreement to Enhance CRM Initiatives
Kellogg Company (NYSE: K) has partnered with Epsilon, a subsidiary of Alliance Data Systems Corporation (NYSE: ADS) and a leading provider of loyalty and marketing solutions derived from...
08.11.2011
Timothy Prunk Joins Epsilon Targeting as Executive Vice President of Sales
Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, today announced Timothy Prunk has joined as Executive Vice President of Sales. A seasoned...
08.04.2011
Epsilon Wins Two DMAW MAXI Awards for Marketing Excellence and Innovation on Behalf of Save the Children
Epsilon, the industry's leading marketing services firm, announced today that they have been honored with Silver and Bronze MAXI Awards from the Direct Marketing Association of Washington (...
07.26.2011
Epsilon Targeting Releases Annual Multichannel Trend Report: Increase in Consumer and Business Sales
According to Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, business-to-business and business-to-consumer sales are on the rise as households and...
07.21.2011
06.29.2011
Epsilon Unveils Innovative Security Enhancements to Global Email Marketing Platform
Today Epsilon, a wholly owned subsidiary of Alliance Data, announced new security enhancements to create a more secure global email marketing platform, including a close collaboration with Verizon...
06.20.2011
New Mover Report 2011: Epsilon Reveals Significant Opportunity to Target Growing Market of Renters
Epsilon Targeting, the leading provider of consumer information for targeted marketing, today released the New Mover Report 2011: A Growing Market of Renters highlighting an...
06.06.2011
Epsilon Unveils New Online Advertising Solutions
Today Epsilon announced the launch of two new Online Advertising Solutions capabilities: Epsilon Email Retargeting and Epsilon TargetDisplay.
06.02.2011
Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010
Epsilon and the Direct Marketing Association's Email Experience Council today released the Q1 2011 North America Email Trends and Benchmarks Results which show a 4.2% increase in open rates...
06.01.2011
Epsilon Completes Acquisition of Aspen Marketing Services
Today Epsilon announced that it has completed the previously announced acquisition of Aspen Marketing Services. Epsilon's Purple@Epsilon agency business and Strategic & Analytic Consulting...
05.16.2011
Unsubscribe Email Strategies Report: Email Institute and Multichannel Merchant Highlight Need for Email Marketers to Improve Unsubscribe Strategies
According to a recent study by Email Institute, the Epsilon- powered email marketing best practices resource, and Multichannel Merchant, most marketers treat unsubscribe requests as the end of...
05.05.2011
Epsilon and Winterberry Group Study Reveals the Current State of Customer Experience Marketing
A study from Epsilon and Winterberry Group provides a deep assessment of the current state of customer experience marketing (CEM) and identifies the five key trends shaping the future of CEM....
04.25.2011
Alliance Data’s Epsilon Business to Acquire Aspen Marketing Services, the Nation’s Largest Independently Owned Marketing Services Agency
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has reached an agreement to acquire...
04.06.2011
Alliance Data Provides Statement Surrounding Unauthorized Entry Incident at Epsilon Subsidiary
Alliance Data Systems Corporation (NYSE: ADS), parent company of Epsilon, today reaffirmed Epsilon's previous statement...
04.01.2011
Epsilon Notifies Clients of Unauthorized Entry into Email System
On March 30th, an incident was detected where a subset* of Epsilon clients' customer data were exposed by an unauthorized entry into Epsilon's email system. The information that was...
03.23.2011
Epsilon Targeting Leverages Marketing Talent to Fuel Growth
Epsilon, a leading multichannel marketing services firm, today announced new hires and promotions within its Epsilon Targeting business. Michael Hall has been promoted to Executive Vice President...
03.17.2011
Epsilon Adds Consumer Packaged Goods and Retail Marketing Talent
Epsilon, a leading multichannel marketing services firm, today announced two new additions to their growing Retail and Consumer Packaged Goods practices, which provide comprehensive services to...
03.10.2011
Q4 2010 North America Email Trend Results: Conversion Rates Strongest Over Two Year Period
Epsilon and the Direct Marketing Association’s Email Experience Council today released the Q4 2010 North America Email Trends and Benchmarks Results which show an increase in conversion...
03.03.2011
Alliance Data’s Epsilon Signs New Multi-Year Agreement with Norwegian Cruise Line
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a...
02.25.2011
Epsilon Wins Most Innovative and Strategic Email Marketing Service Award in China
Epsilon International, the industry's leading marketing services firm, has been named one of the Top 100 China Internet Enterprises and won the Internet Society of China's Most Innovative and...
02.25.2011
Epsilon Presents 2011 Top Five Social & Email Integration Trends
Epsilon today announced the March 1st kickoff of an eight city Lunch-n-Learn Series US tour on the topic of Social and Email Integration Trends. The first session will take place in Minneapolis....
02.22.2011
2011 Abandoned Shopping Cart Email Strategies Report: Email Institute and Multichannel Merchant Unveil Analysis of Abandoned Shopping Cart Marketing Strategies
According to a recent study by Email Institute, Epsilon’s email marketing best practices destination, and Multichannel Merchant, savvy marketers must leverage data on shopping cart...
02.14.2011
Epsilon Targeting Introduces TotalSource Plus
Epsilon Targeting, a leading provider of consumer information for targeted marketing, is pleased to announce the release of TotalSource Plus, a centralized database designed to help marketers...
02.10.2011
Paul Notzold Joins Epsilon as Creative Director at Purple@Epsilon
Epsilon, a leading multichannel marketing services firm, today announced that the award-winning designer Paul Notzold, an expert in mobile and interactive technology, has joined Purple@Epsilon as...
01.31.2011
Epsilon Client Marriott Rewards eNews Gets The Gold at MarketingSherpa Email Awards
For many Marriott Rewards members, the Marriott Rewards eNewsletter (eNews) is an essential read. Now it has been honored with the MarketingSherpa Email Award for top Email Newsletter Designed for...
01.13.2011
Independent Research Firm Cites Epsilon as a Leader in the Database Marketing Service Provider Category
Epsilon today announced that the January 2011 report "The Forrester Wave™: US Database Marketing Service Providers, Q1 2011" named Epsilon as a leader. In the report, Epsilon received the highest...
01.11.2011
Helzberg Diamonds Renews and Expands Relationship with Epsilon for Multichannel Marketing Support
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a...