Press Releases 2012

12.11.2012

Epsilon Signs Multiyear Agreement With Beauty Industry Leader Regis Corporation

Epsilon, an Alliance Data (NYSE: ADS) company, has signed a multiyear agreement with Regis Corporation (NYSE: RGS), a Fortune 1000 company and the global leader in the haircare industry.

12.10.2012

Q3 2012 North America Email Trend Results: More Brands Rely on Triggered Messaging

Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and...

12.03.2012

Consumer Survey Reveals Notable Difference in Channel Preferences of Mobile and Non-Mobile Users

Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today released the annual 2012 Channel Preference Study, which revealed...

11.29.2012

KeyCorp Renews Relationship with Epsilon

Alliance Data's Epsilon business announced today that it will continue providing direct marketing strategy, direct mail production, email strategy and analytics to KeyCorp, one of the nation...

11.19.2012

Epsilon Cited as a Strong Performer by Independent Research Firm in Customer Engagement Agency Report

Epsilon today announced that it was named a strong performer in the November 2012 report “The Forrester Wave™: Customer Engagement Agencies, Q4 2012” by Forrester Research, Inc.

11.09.2012

Alliance Data’s Epsilon Business to Acquire Hyper Marketing, One of the Nation’s Largest Digital Agencies

Alliance Data Systems Corporation (NYSE:ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has reached an agreement to acquire...

10.25.2012

Epsilon Supports Launch of Walgreens Balance Rewards Customer Loyalty Program

Alliance Data’s Epsilon business announced today that it is providing loyalty marketing services to Walgreens, the nation’s largest drugstore chain, in support of its Balance Rewards program.

10.17.2012

Epsilon and Kraft Take Home Gold ECHO Award

Epsilon’s agency team, Aspen Marketing, and Kraft were honored with the 2012 Gold ECHO Award at last night’s 2012 International ECHO Awards gala dinner, during the DMA2012 Conference...

10.10.2012

Lissa Napolillo Joins Epsilon as SVP, Client Services and Retail Sector Lead

Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today announced that Lissa Napolillo has joined as SVP, Client Services and Retail Sector...

10.05.2012

Epsilon Recognized as Oracle Excellence Awards Data Warehouse Leader of the Year

Epsilon has received the Oracle Excellence Awards Data Warehouse Leader of the Year award for 2012.

09.26.2012

New Mover Report 2012: Epsilon Finds Brand Loyalty Tested When Consumers Move

Epsilon today released the annual New Mover Report 2012 which looks at consumers' spending habits and brand affinity when they move from one home to another.

09.25.2012

Epsilon Unveils RetailCMO.com

Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today announced the launch of RetailCMO....

09.13.2012

Q2 2012 North America Email Trend Results: Significant Opportunity to Better Engage New Subscribers

Epsilon and the Direct Marketing Association's (DMA) Email Experience Council today released the Q2 2012 North America Email Trends...

09.05.2012

Leading Publisher Of Inspirational Magazines And Digital Content, Guideposts, Selects Epsilon For Database Marketing Services

Guideposts, a national nonprofit organization founded by Dr.

09.04.2012

Epsilon Unveils Email Response Network

Epsilon today announced the launch of the Email Response Network (ERN), the industry's most advanced set of email marketing tools, powered by the only email cooperative database available.

08.15.2012

Epsilon Responds to Congressional Inquiry into Data Practices

Epsilon today responded to members of Congress who sent a query letter to Epsilon last month, along with eight other companies which they labeled as "data brokers." The query by...

07.25.2012

'Tis The Season: Epsilon Releases 2012 Holiday Trend Report

According to Epsilon's 2012 Holiday Trend Report, creating pre- and post-holiday strategies that leverage consumer segmentation strategies will help marketers break through...

07.18.2012

Epsilon Joins Mass Technology Leadership Council

Epsilon today announced it has joined the Massachusetts Technology Leadership Council (MassTLC) as a Premier Technology Member.

07.17.2012

Epsilon’s TotalSource Plus™ Expands with New Market Trend Data Dimension

Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today announced a new data dimension, Market Trend, in TotalSource Plus,...

07.03.2012

Jaguar Land Rover Expands Relationship With Aspen Marketing Services, A Division of Alliance Data's Epsilon

Jaguar Land Rover (“JLR”) has expanded its relationship with Aspen Marketing Services, a division of Epsilon, which is an Alliance Data Systems Corporation (NYSE: ADS) company.

06.20.2012

Q1 2012 North America Email Trend Results: Open Rates Improve Over Previous Quarter and Previous Year

Epsilon and the Direct Marketing Association's (DMA) Email Experience Council today released the Q1 2012 North America Email Trends and...

06.06.2012

Epsilon Named to OTA 2012 Online Trust Honor Roll

Epsilon today announced it has been named to the Online Trust Alliance (OTA) 2012 Online Trust Honor Roll, based on a composite trust score of security and privacy measures at hundreds of online...

05.31.2012

Patagonia Signs Multiyear Renewal Agreement with Alliance Data’s Epsilon for Database Marketing Services

Patagonia, a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories, has renewed its long-standing partnership with Epsilon, a subsidiary of Alliance...

05.22.2012

Industry Veteran Bob Zurek Joins Epsilon as SVP, Products

Epsilon, the industry’s leading marketing services firm, today announced that Bob Zurek has joined as SVP, Products, reporting to Andrew Frawley, President of Epsilon. 

05.01.2012

Ad Age Ranks Epsilon #1 US Agency from All Disciplines

Epsilon announced that the 68th Annual Ad Age Agency Report has ranked the agency number one Agency from All Disciplines in the U.S.

04.10.2012

The Container Store™ Signs New Agreement With Alliance Data's Epsilon For Data and Database Marketing Services

The Container Store, the nation’s original and leading retailer of storage and organization products, has enlisted Epsilon, a subsidiary of Alliance Data Systems Corporation (NYSE: ADS) and...

04.10.2012

Epsilon Unveils New Best Practices Destination for Financial Services Marketers: FinancialCMO.com

Epsilon, the industry’s leading marketing services firm, today announced the launch of FinancialCMO.com, a new thought leadership...

04.05.2012

Q4 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year

Epsilon and the Direct Marketing Association’s Email Experience Council today released the Q4 2011 North America Email Trends and Benchmarks Results which for the first time includes an...

03.06.2012

Epsilon Targeting Unveils Marketing My Way; Designed to Help Small Businesses Uncover Better Sales Leads and Improve Marketing Efforts

Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, today announced Marketing My Way...

02.23.2012

Infogroup Targeting and Epsilon Targeting Partner to Deliver a Powerful Multichannel Marketing Solution: B2BAdvantage

Infogroup Targeting Solutions' and Epsilon Targeting today...

02.17.2012

Independent Research Firm Cites Epsilon as a Leader in the Loyalty Program Service Provider Category

Epsilon today announced that the February 2012 report "The Forrester Wave™: US Loyalty Program Service Providers, Q1 2012" by Forrester Research, Inc., named Epsilon as a leader....

02.07.2012

Epsilon Unveils Leadership Changes; Andrew Frawley Named President of Epsilon

Epsilon, the industry's leading marketing services firm, today announced that it has realigned its leadership team in response to strong growth and to better serve clients. Andrew Frawley,...

01.18.2012

Industry Veterans Keith Morrow and Chris Ray Join Epsilon

Epsilon, the industry's leading marketing services firm, today announced that Keith Morrow has joined as EVP and Chief Information Officer, and Chris Ray has joined as Chief Information...