The Container Store™ Signs New Agreement With Alliance Data's Epsilon For Data and Database Marketing Services
DALLAS, TX — April 10, 2012 — The Container Store, the nation’s original and leading retailer of storage and organization products, has enlisted Epsilon, a subsidiary of Alliance Data Systems Corporation (NYSE: ADS) and a leading provider of loyalty and marketing solutions derived from transaction-rich data, for comprehensive data and database marketing services designed to fuel their marketing efforts to acquire and retain customers and increase sales.
The Container Store has 54 locations across the country as well as a comprehensive e-commerce site and catalog business. The retailer offers more than 10,000 solutions designed to save space and time, coupling its one-of-a-kind product collection with a high level of expert customer service.
Under the terms of the new multiyear agreement, Epsilon will host and manage The Container Store’s marketing database supporting the company's communications with its customers through permission-based email, direct mail and social media channels. In addition, Epsilon will provide strategic consulting and advanced analytics to create customer segmentation models based on specific criteria and behaviors to better identify and target customers with useful information and offers.
“As we continue to expand, it’s increasingly important to nurture our existing customer relationships, develop new loyal customers and improve the quality of these interactions. Partnering with Epsilon will help us create more valuable relationships, target customers and prospects effectively and drive repeat visits and purchases. These initiatives will also enable us to speak to our customers in the way that they want to be spoken to,” said Lucy Witte, Vice President of Direct Marketing and Media at The Container Store. “Epsilon brings extensive experience in managing complex consumer databases, leveraging significant amounts of data and applying critical analytics for sophisticated campaigns.”
“The Container Store is a leading multichannel retailer with strong brand recognition and a highly successful business model. We are extremely excited to work with them to support their marketing efforts and help drive results,” said Bryan Kennedy, CEO of Epsilon. “Data is truly the foundation of any successful marketing strategy. By working with Epsilon, The Container Store will now have a strong hosted database environment, as well as a full picture of their customers and prospects to shape their marketing strategies.”