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Cover of Epsilon Pulse's "2026 holiday shopping trends" report, featuring a couple shopping.

2026 holiday shopping trends: The impact of holiday ads, AI use case shifts, the impact of rising costs and more.

As marketers prepare for the holiday shopping season, Epsilon Pulse asked consumers how much they plan to spend, how they're using AI...

Cover for "The push and pull of personalization" report, featuring a smiling woman holding a phone.

The push and pull of personalization

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Two smiling men looking at a laptop, one pointing at the screen.

How does a data clean room work? A marketer's guide to the mechanics

Two young people on grass, engrossed in their smartphones.

Why the usual loyalty tactics won't work for Gen Z

Two smiling people relaxing on a sofa, a woman using a phone and a man holding a remote.

Identity resolution for connected TV: Reaching real people in a fragmented streaming world

AI is everywhere. But is it actually delivering for marketers?

Two business professionals discuss data visualizations on a tablet during a meeting.

Programmatic CTV advertising: How the buying process actually works

Customer data enrichment: Completing the customer profile puzzle