Webinars

2014

When Strategy Meets Technology, Consumers Benefit with Walgreens’ Balance® Rewards Loyalty Program

In order to help its customers become proactive about their health, Walgreens launched its “Get, Stay and Live Well,” loyalty program. Designed to better engage its customers, every element of the platform - from how members earn points to how they use them, - connects to the “Get, Stay and Live Well” strategy. Just eight months after launch, more than 100 million customers have enrolled in Walgreens’ Balance Rewards program. In this webinar, you’ll learn:

  • The challenges and successes Walgreens has experienced during their program development
  • How the marketing, strategy and technology teams continue to collaborate to evolve and grow the program
  • The astonishing results of the Balance Rewards Program

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2013

Email Marketing: Best Practices and Retail Case Studies

Epsilon’s Mike Lund, VP of Sales for Online Solutions, will be the sponsor presenter for the upcoming Shop.org webinar Email Marketing: Best Practices and Retail Case Studies. Mike will briefly discuss how offline and email consumer insights can be leveraged through the display channel, and will feature the Epsilon whitepaper Data Onboarding: The Key to a Successful Marketing Kingdom.

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2013

Data Onboarding: The Key to a Successful Marketing Kingdom 2013

Understand the need to bridge the gap between online and offline marketing strategies. During this webinar, you’ll gain insights into data onboarding and discover the key concerns with the matching process and consumer privacy.

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2012

Top 5 Social and Email Integration Trends of 2011

While many more organizations have integrated their email and social programs and teams since the recording of this on-demand webinar, the best practices, trends and case studies reviewed continue to be beneficial to marketers. If you are interested in expanding your customer base and would like to achieve positive results with social media and email marketing, then this webinar is for you.

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2012

From a Choice to a Necessity – Engaging Customers through Mobile Media

The mobile market continues to grow at a rapid speed. Marketers often wonder – how can I leverage mobile media to acquire and retain customers while enhancing my brand. During this on-demand webinar, one of our mobile experts shares the strategies of mobile marketing and how marketers can gain insight into consumer behavior through mobile media.

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2012

An Interactive Discussion - The Future State of Loyalty and the Role of External Data

Loyalty programs and data – a great combination. During this on-demand webinar, our experts review the benefits of integrating external data into your loyalty programs. The insight learned will have an effect on your bottom line.

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2012

Live It with Charter - Earning Loyalty through Segmentation and Engagement Webinar

Charter Communications and Epsilon team together to provide you with an overview of the Live It with Charter® program and to share with you how Charter Communications achieved a 900% growth in membership over the past five years. What has driven this success?

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2012

Holiday Planning 2012

During this webinar, our experts share research from Epsilon’s Holiday Analysis and provide a framework to guide marketers with their holiday planning from start to finish. It’s never too early to start your holiday planning.

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Tactical Webinars

Tactical webinars are on-demand recordings of 20 minute discussions on thought provoking topics related to data, database, email and loyalty marketing initiatives.

Unlocking the Mystery of Predictive Modeling

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Acquisition Email Strategies – Life Beyond Housefile Marketing

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Why Big Data Must Become Smart Data

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Adding Greater Precision to Multichannel Attribution

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Creating a Real-Time Environment

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Loyalty Renaissance

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Testing Best Practices Take II-Frequency, Testing & Advanced Testing Approaches

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Testing Best Practices –The Why, What & How

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