Press Releases 2009
12/29/2009 - Epsilon cited as an Email Service Provider Leader in the Independent Report, The Forrester Wave: Email Marketing Service Providers, Q4 2009
View Press Release12/10/2009 - Epsilon Q3 2009 North America Email Trend Results: Open and Click Rates Increase from Previous Year
Epsilon Deliverability Higher than Industry Average
View Press Release12/09/2009 - Epsilon Partners with Bentley University
First-of-its-Kind Partnership Provides Technology, Resources and Corporate Experience for Undergraduate and Graduate Students
View Press Release12/03/2009 - Keybank Renews Long-Standing Relationship with Marketing Services Leader Epsilon
Purple@Epsilon Continues as Agency-of-Record; Over 15 Years of Marketing Support for KeyBank
View Press Release12/01/2009 - Epsilon Targeting Launches iInfluencerTM Program in Canada
Targeted Word of Mouth Pilot Program Increases Sales for AirWick
View Press Release12/01/2009 - Epsilon Targeting lance le programme iInfluencerTM au Canada
Hausse du volume des ventes AirWick avec le programme ciblé de Bouche à oreille
View Press Release11/12/2009 - Epsilon VP Robert Reger Appointed to DMA Ethics Committee
View Press Release11/04/2009 - Epsilon Partners with Alterian for Social Media Monitoring and Analysis
View Press Release10/27/2009 - Epsilon Wins DMA Analytic Challenge
View Press Release10/19/2009 - Epsilon Celebrates 40 Years of Marketing Excellence
Marketing Services Leader Continues to Innovate; Supports Multichannel Marketing Efforts for the Largest Global Brands
View Press Release10/19/2009 - Epsilon Targeting’s Abacus FastPathTM Hits 100 Brand Mark
Multichannel Marketers Maximize ROI; Effective and Efficient Mailing with High Response Rates
View Press Release10/13/2009 - Epsilon Targeting Partners with AccuData to Provide Premier Data to Small- and Medium-Sized Businesses
Data on 250 Million Customers and 170 Million Unique Households
View Press Release10/10/2009 - Epsilon Partners with Air2web to Provide Mobile Marketing Services Globally
Fully Integrated Multichannel Marketing Services Include Strategy and Consulting Across All Consumer Touchpoints
View Press Release10/06/2009 - Epsilon Q2 2009 U.S. Email Trend Results: Open Rates and Average Volume Per Client Increase
Industry Performance Remains Strong
View Press Release09/15/2009 - Epsilon Targeting’s Annual Multichannel Trend Report Uncovers Marketing Opportunities
Online Sales Grow Steadily; Multichannel Buyers More Active and Higher Spend per Household
View Press Release09/10/2009 - Reed Business Information Renews Relationship with Leading Marketing Services Firm Epsilon
Epsilon to Continue Providing Permission-Based Email Marketing Services to Drive Customer Retention, Engagement
View Press Release09/09/2009 - Epsilon Study Reveals Captive Audience in Millennials
18-25 Year Olds More Receptive to Permission-Based Email Offers
More Likely to Use IM, SMS and Social Networks
07/29/2009 - ‘Tis the Season for Multichannel Marketing Holiday Planning; Epsilon Releases Holiday Trend Report
Early Season Purchases Larger than Late Season
Heaviest Volume and Peak Revenue on Tuesday and Friday
07/09/2009 - Epsilon Targeting Survey Identifies Brand Switching Trend: Less Risk Means More Switch
59% of Americans Forsake Pre-Recession Favorite Food and Household Brands, But Only 12% Switch to Store Brands for Child Care Products
Consumer Insights Hold Key to Brands’ Win-Back Strategies
86.5% of Consumers Identify the Grocery Store as Primary Focus of Their Coupon Efforts
View Press Release07/08/2009 - Epsilon Q1 2009 U.S. Email Trend Results: Performance Remains Stable
Open Rates Up 11.2% from Same Time Last Year
View Press Release07/01/2009 - Alliance Data’s Epsilon Signs Expansion Agreement with Astra Zeneca
View Press Release06/23/2009 - Purple@Epsilon Wins Four Prestigious NEDMA Awards
Honored for Outdoor, Fundraising Integrated Media and Direct Mail Result-Producing Campaigns
View Press Release06/09/2009 - Alex Kooluris Joins Purple@Epsilon As Vice President, General Manager
Experienced Pharma Marketer to Help Build Epsilon’s Healthcare Services Practice
View Press Release06/04/2009 - Epsilon Study Reveals Global Consumer Email Trends; Timeliness, Segmentation Drive Response and Conversion
Both PDA/Smartphone and Instant Messaging Use Highest in Asia Pacific
59% APAC Consumers Report Making Offline Purchases as a Result of Emails, 53% in North America and 37% in EMEA
05/22/2009 - National Geographic Renews its Long-Standing Relationship with Marketing Services Leader Epsilon
Epsilon to Continue Hosting and Managing the Society’s Enterprise-Wide Marketing Database
View Press Release05/18/2009 - Ad Age Ranks Epsilon #1 Direct Marketing Agency
Agency Report 2009 Ranks Epsilon Fourth Largest US Agency Across All Disciplines
View Press Release05/06/2009 - New Email Clients in Q1 2009
Record First Quarter for U.S. and International Business Wins and Permission-Based Emails Deployed
Ad Age Again Ranks Epsilon #1 Direct Marketing Agency
View Press Release05/05/2009 - Epsilon Launches Epsilon Targeting
Marketing Industry’s Most Advanced Provider of Consumer Information for Targeted Solutions
Assets of Epsilon Data Services, Abacus and ICOM Information & Communications Set New Industry Standard for In-Depth View of Consumer
View Press Release04/28/2009 - Epsilon Expands Healthcare Services Practice with Talented New Hires
VPs Dominique Hurley and Robert Blumenstock Added to Successful Team to Support Top Pharma Brands
View Press Release04/07/2009 - Epsilon Q4 2008 U.S. Email Trend Results: Key Performance Metrics on the Rise Despite Recession
Open Rates Increase for the Third Consecutive Quarter
View Press Release03/25/2009 - Andrew Bast Joins Purple@Epsilon As Senior Vice President, General Manager
Saatchi Healthcare Veteran to Join Epsilon to Expand Pharma Capabilities
View Press Release03/05/2009 - Epsilon Research Shows Email Campaigns Positively Influence Consumer Packaged Goods Purchases, Perceptions
62% of survey respondents say email has a direct impact on offline CPG activities such as purchasing decisions. Customer loyalty just an email click away for CPG companies.
View Press Release03/03/2009 - Epsilon Study Shows ‘Healthy’ Response to Email From Pharmaceutical Companies
42% of National Survey Respondents Say Receipt of Email Positively Influences Offline Activities Such as Taking Meds Properly and Filling Prescriptions
View Press Release02/23/2009 - Inbox to In-Store: Epsilon Study Shows Email Campaigns Drive Store Choice, Favorably Influence Offline Retail Shopping Behavior
56% of Shoppers More Likely to Buy from Retailer Who Sends Them Email
48% Feel More Loyal After Receipt of Store Email
02/19/2009 - Epsilon Research: 54% of Consumers Have a More Favorable Opinion of Financial Services Companies That Send Them Emails
44% Said Email from Financial Services Providers Makes Them Feel More Loyal To the Sender’s Brand
View Press Release02/17/2009 - Epsilon Research Shows Strong Link Between Email Receipt and Choice of Travel Company
63% of Travel Email Recipients More Likely to Patronize Email Sender
View Press Release02/12/2009 - Epsilon Survey Shows the Benefits of Permission-based Email Marketing Transcend the E-Commerce World
57% of Consumers Feel More Positive About Companies Who Send Them Emails
40% of Consumers Say Email Increases the Likelihood of Future Purchases
02/12/2009 - Alliance Data’s Epsilon Signs Multi-Year Agreement with America’s Gardening Resource
Epsilon and its Abacus Division to Provide Direct Marketing Prospecting, Retention, Database Management and Analytics Services for Multi-channel Gardening Retailer
View Press Release02/11/2009 - Cost-Conscious but Self-Conscious
ICOM Survey Shows Despite Recession More than 1 in 5 Americans Uncomfortable Using Coupons at the Grocery
Survey Results Reveal that for Many Others, Economic Necessity Trumps Any Stigma Attached to Coupon Use
View Press Release02/05/2009 - Study: How Housing Trends Impact Retail Sales
Epsilon Analysis of Spending by New Movers Finds Relocation an Essential Economic Stimulus
View Press Release01/29/2009 - Epsilon Survey: Nearly 40% of Chief Marketing Officers at Leading U.S. Brands Unsatisfied with Quality of New-Hire Talent Pool
Ad Agencies Rarely Exceed CMO Expectations on Price and Return On Investment
View Press Release01/27/2009 - Bryan Kennedy Becomes President and Chief Executive Officer of Epsilon, Leading Marketing Services Firm
Industry Veteran Promoted to Head Marketing Leader
View Press Release01/20/2009 - Epsilon Q3 2008 U.S. Email Trend Results: Email Performance Remains Stable; Click Rates Rise
Average Volume per Client up Due to Holiday Season Campaigns
View Press Release01/08/2009 - The Long and Short of It: Perfecting the Art of Email Subject Line
Study of Over 1 Billion Emails Confirms that Shorter Subject Lines Perform Better; Word Order and Content are Key in Driving Response
View Press Release01/06/2009 - Andrew Frawley Joins Leading Marketing Services Firm Epsilon as President, Digital Services
Industry Veteran Joins Digital Communications Leader
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