Press Releases 2010
12/09/2010 - Q3 2010 North America Email Trend Results: Non-Bounce, Open and Click Rates Continue to Drive Strong Results
Service and Editorial Messages Outperform Marketing Messages
View Press Release11/22/2010 - LoyaltyOne, Epsilon Targeting Joint Survey Provides Snapshot of 2010 Holiday Season Buying Behavior of U.S. Customer Reward Program Participants
Over 7 Out of 10 Holiday Shoppers Say They Participate in Customer Reward Programs
11% Will Stretch Budgets by Using Points on Holiday Purchases, with 70% of Redeemers Buying Gifts for Others Rather than Treat Themselves
Reward Redeemers Poised for Thanksgiving Day Shopping, Free Shipping
View Press Release11/16/2010 - Consumers Shift to Private Label in the Double Digits, Including in Non-Traditional Personal and Baby Care Categories
Trend Challenges National Brands to Leverage Data, Marketing Channels and Engage Shoppers One-to-One
View Press Release11/03/2010 - Paul Johnson Joins Epsilon as Vice President of Technology
Industry Veteran with Over 18 Years Experience in the Technology Industry; Focus on Strategic Database & Marketing Technology for Loyalty Programs
View Press Release11/02/2010 - Epsilon Wins Team Massachusetts Economic Impact Award for the Northeast Region
Seventh Annual Awards Luncheon to honor companies growing in the Commonwealth
View Press Release10/21/2010 - Epsilon Targeting and The Reunion Group Launch New Value-Add Customer Loyalty Service
Unique Opportunity Offers Catalogers and Multichannel Marketers a Turn-key Service to Generate Bottom Line Income
View Press Release10/18/2010 - Epsilon Study 'Checks In' On Consumer Attitudes and Preferences about Hotel Marketing Programs
Price, Location and Reviews Drive Decisions about Where to Stay; Loyalty Programs Effectively Engage Members
View Press Release10/11/2010 - Epsilon CEO Bryan Kennedy Joins DMA Board
View Press Release09/27/2010 - Epsilon Adds Healthcare Marketing Talent
New Executives in Strategic & Analytic Consulting Group to Focus on Healthcare and Pharmaceutical Clients
View Press Release09/23/2010 - Epsilon Signs Expansion Agreement with Leading Specialty Retailer Chico’s
Epsilon to Provide Broader Picture of Customers Via Data Overlay Services; Agreement Geared Toward Optimizing Multichannel Marketing Efforts
View Press Release09/14/2010 - 2010 Customer Registration Best Practices Report: Email Institute and Multichannel Merchant Unveil Deep Email Marketing Analysis of the Customer Registration Process
Report Examines 182 Top Retailers’ Email Sign-Up Programs
View Press Release09/08/2010 - Q2 2010 North America Email Trend Results: Steady Open Rates
Six of the Thirteen Industries Measured Saw an Increase in Open Rates from Q2 2009
View Press Release09/02/2010 - AAA NCNU Selects Epsilon for Comprehensive Multichannel Marketing Services
Epsilon to Provide Direct Marketing Strategy and Planning; Print Production; Analytics and Reporting Capabilities; and Permission-Based Email Marketing Services
View Press Release09/02/2010 - Michael Doubrava Joins Epsilon As Vice President of Digital Strategy
Industry Veteran with Over 15 Years Software Experience and Background in Marketing Databases and Web-Based Technologies
View Press Release09/01/2010 - Survey Reveals US Consumers Heavier Coupon Users than Canadian Consumers
Nearly Half of Consumers Say They Will Be More Likely to Use Coupons Even With End of Recession
View Press Release09/01/2010 - Selon une étude, les consommateurs aux États-Unis et au Canada sont plus friands de bons de réduction.
Près de la moitié des consommateurs affirment qu’ils utiliseraient fort probablement des bons de réduction, même en fin de récession.
View Press Release08/24/2010 - Selon une étude ICOM, les jeunes adultes préfèrent les sources hors ligne, et non en ligne, pour la réception des offres marketing.
Les conclusions de cette étude réalisée en Amérique du Nord démontrent qu’une marge de 2 personnes sur 1, voire 3 sur 1, affichent une préférence pour les sources hors ligne selon les produits.
View Press Release08/24/2010 - Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers, Research Reveals
North American Survey Results Show 2-1 and 3-1 Offline Preference Margin, Depending On Product
View Press Release08/17/2010 - Epsilon Study Opens Up Lines of Communication between Marketers and Consumers
For Communications Services Marketers Loyalty is Key; Trend Towards Customization of Services Matched to Consumer Needs
View Press Release08/04/2010 - Purple@Epsilon Wins DMAW Gold MAXI Award for Marketing Excellence and Innovation on Behalf of Save the Children
View Press Release08/04/2010 - Epsilon to Host Email Institute Leadership Forum: NYC – Retail Edition
Roundtable Forum to Feature Email Marketing Industry Experts; Unveiling of One-of-a-Kind Research from Epsilon and Multichannel Merchant
View Press Release08/02/2010 - Douglas Yokoyama Joins Epsilon As Vice President of Mobile and Social Media
Silicon Valley Industry Veteran with Over 20 Years Experience
View Press Release07/22/2010 - Merry Marketing Tips: Epsilon Releases Holiday Trend Report
Marketers Need to Engage Consumers Earlier in the Season Data, Analytics and Testing are the Keys to Success
View Press Release07/21/2010 - Epsilon Targeting Releases Annual Multichannel Trend Report: Economic Climate Impacts Consumer Buying Behavior
Improved Outlook for 2010; Sales Increase in Q1 2010 Compared to Q1 2009
View Press Release07/20/2010 - Epsilon Study Reveals Consumer Engagement Opportunities for Credit Card Marketers
Data Collection and Analysis are Key to Customer Experience Marketing
View Press Release07/08/2010 - New Mover Study from Epsilon Targeting Reveals Billions of Dollars in Spending Opportunities
$1,200 Spent per Household: Ten Findings for Marketers To Capture Limited Window of Opportunity
View Press Release07/07/2010 - Purple@Epsilon Adds New Talent
New Creative and Digital Marketing Talent to Focus on Leading Global Brands including Major Healthcare Clients
View Press Release06/29/2010 - Epsilon Unveils New Agility™ Capabilities
Enhanced Customer Data Integration Solutions Enables Clients to Better Engage with Customers through Data-Driven Marketing Strategies
View Press Release06/25/2010 - Purple@Epsilon Wins Five NEDMA Awards For Outstanding Client Work
Honored for Direct Mail, Art Direction, Integrated Media Campaigns and Work over the Last Decade
View Press Release06/08/2010 - Q1 2010 North America Email Trend Results: Open Rates Remain Strong
View Press Release06/02/2010 - Alliance Data’s Epsilon to Acquire Equifax’s Direct Marketing Services Division
View Press Release05/25/2010 - Epsilon Study Unveils Consumer Point-of-View
Agency Advises That Marketers Evolve to Meet Customer Expectations
View Press Release05/24/2010 - Epsilon Targeting Launches New Abacus ChannelView® Matching Capabilities
Abacus ChannelView Offers Better Customer Insight and Improved Demand Attribution
View Press Release05/12/2010 - Abe Gorelick Joins Epsilon As Vice President and General Manager
Healthcare Services Practice Adds Marketing Veteran with Over Twenty-Five Years of Experience
View Press Release04/08/2010 - Epsilon Study Reveals a Prescription for Customer Engagement
Inside Look at Social Media and the Pharmaceutical Industry Uncovers Significant Opportunities for Pharma Marketers
View Press Release03/27/2010 - Epsilon Targeting publie une étude sur les influenceurs
Cette étude révèle le profil des influenceurs; elle dévoile le pouvoir du marketing de bouche à oreille.
View Press Release03/23/2010 - Epsilon Targeting Study Highlights Profile of Influencers; Uncovers Power of Word of Mouth Marketing
View Press Release03/01/2010 - Jan Aggerbeck Joins Epsilon As Senior Vice President of Digital Solutions
Industry Veteran with Over 20 Years Experience; Focus on Epsilon’s Current and Future Multichannel Digital Solutions
View Press Release02/25/2010 - Epsilon Expands Marketing Relationship with La Quinta Inns & Suites
Epsilon to Now Provide Permission-Based Email Marketing Services; Will Continue to Support and Manage La Quinta Returns® Loyalty Program
View Press Release02/11/2010 - Epsilon Q4 2009 North America Email Trend Results: Open and Click Rates Increase from Previous Year
Epsilon Inbox Deliverability 12% Higher than Industry Average
View Press Release02/09/2010 - #1 Direct Marketing Agency Epsilon to Provide Services to Kraft Foods
Epsilon to Provide Comprehensive Digital and Direct Marketing Services for North American Consumer Web Brands
View Press Release02/08/2010 - Quinn Jalli Joins Epsilon As Vice President of Deliverability and ISP Relations
Digital Marketing Veteran Brings Over Ten Years of Experience to Epsilon
View Press Release01/21/2010 - New York & Company Expands Relationship with Marketing Services Leader Epsilon
Epsilon to Now Provide Database, Data, Strategic Consulting and Analytical Services; Fully Integrated Marketing Partnership Continues to Grow
View Press Release01/06/2010 - Eric Stein Joins Epsilon As Executive Vice President, Digital Strategy
Former Google Executive to Help Enhance Epsilon’s Digital Marketing Solutions
View Press Release