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About Epsilon

Epsilon is the industry's leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

Prestige Cruise Holdings Signs New Agreement with Alliance Data’s Epsilon for Database Marketing Services

DALLAS, TEXAS — December 20, 2011 — Prestige Cruise Holdings has enlisted Epsilon, a subsidiary of Alliance Data Systems Corporation (NYSE: ADS) and a leading provider of loyalty and marketing solutions derived from transaction-rich data, to provide a full suite of database marketing services.

Prestige Cruise Holdings, based in Miami, Florida, is the parent company of Oceania Cruises and Regent Seven Seas Cruises. Oceania Cruises and Regent Seven Seas Cruises are recognized as market leaders in the upper premium and luxury segments of the cruise industry.

Under the terms of the new multiyear agreement, Epsilon will host and manage the marketing database of past and prospective guests for Oceania Cruises and Regent Seven Seas Cruises and will provide data services to enhance their existing guest information. Epsilon's database solution includes the delivery of access tools and consulting support to improve marketing campaign effectiveness and create more targeted lists for cross-channel customer acquisition and retention efforts. Epsilon will also help each brand to better understand their past guests and prospects to deliver a personalized experience across multiple communications channels, increase passenger loyalty and identify new passengers.

"A partner like Epsilon will help drive targeting efforts across a variety of communication channels by improving our customer insights, said Todd Brown, vice president of Database Marketing at Prestige Cruise Holdings. "With two growing brands dedicated to providing top-notch customer service, it's especially important for us to partner with a highly reputable company like Epsilon, whose robust and flexible solution will help us continue to grow and enhance our relationships with guests around the globe."

"We are excited to work with and support Oceania Cruises and Regent Seven Seas," said Bryan Kennedy, president of Epsilon. "As luxury providers it's critical that each brand truly understand their previous, current and future passengers and communicates through highly targeted messages across the right channels. A rich marketing database is the foundation of a successful cross-channel communications strategy."