Data Drives Success for Leading Brands: Insights from Dell, Kellogg's, PepsiCo, FedEx, and McKinsey & Company

Epsilon's EVP of Online Solutions, Eric Stein moderated a panel that discussed how top leaders in the CPG, Retail, and Computer/Electronics industries have successfully used data to drive their online marketing efforts. The panel provides the insights, expertise, and tools necessary for agencies to successfully leverage the latest marketing data and deliver campaigns based on deep insight on behalf of their clients.

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Online Solutions


Epsilon's comprehensive marketing data can help you grow your audience, integrate your marketing channels, and increase your overall brand presence.




Epsilon Email Acquisition grows your list and expands your addressable audience, streamlining the process of individual data accumulation and audience segmentation. Epsilon Email Append & Reverse Append completes your existing customer database by providing up-to-date information to any partial or incomplete records.

Our long-standing experience as the leading email and marketing solutions provider allows us to anticipate complex marketing issues and provide simple solutions. Using offline marketing data, Epsilon TargetDisplay defines your target audience, and delivers specific, audience targeted display campaigns. Email Retargeting engages your audience through web display ads that reinforce email messages and offers. Email Retargeting can also expand your reach for future display campaigns and establishes long-term brand recognition and influence.

If you have online marketing issues, Epsilon can help. Our end-to-end solutions help marketers and agencies identify, reach, and successfully market to their target audience online.