Strategic Data Solutions for Publishers

Circulation professionals are struggling with some unique challenges. An unprecedented number of emerging online channels – coupled with a multitude of competing titles – is making it increasingly difficult to reach the right subscribers, with the right offers, across the right channels, at the right times.

Epsilon Targeting sets the standard in high-performing and highly targeted actionable marketing data that delivers superior results and ROI for the publishing sector. The combined power of our transactional affinity data, survey data and compiled data in conjunction with customer subscription data provides a framework to create rich and powerful profiles of your subscriber file. This in turn leads to responsive pools of valuable prospects modeled to drive response and increase conversion rates allowing you to build a loyal readership base.

Meeting the Challenge:

Identify highly responsive households with a high pay-up percentage, whether you publish one-shot books or manage continuity programs.
Leverage our vast universe of potential subscribers for your magazine title
Reach Expires identified as likely to subscribe again
Optimize your prospect database and telemarketing efforts for regional or national newspaper offers
Determine a communication strategy that maximizes acquisition and upsell opportunities
Understand how consumer lifecycle and channel preference influence purchases
Rank and score names based on actual transactional variables

Strategic Data Solutions for Publishers Overview

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High Performing Data

Case Studies

Take a look at these publishing success stories and learn how targeted data can raise the bottom line even during times of economic uncertainty.

National Geographic

Kiplinger

Boardroom

Insight

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