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Our Capabilities in Detail
Click on one of the categories above to learn more about our capabilities.
Strategic Services
At the heart of a great marketing strategy is a unique selling proposition (USP). Purple@Epsilon's Strategic Services team helps you get your USP in shape. Then we'll design a plan for announcing to the marketplace how your product or service stands out from all the rest.
We'll also work with you to solve other strategic challenges, like how to create customer, campaign, and channel strategies and tactics that are designed to grow your bottom line. We'll even help you with list growth and list fatigue, customer contact strategy, contact frequency, and a whole lot more. And we'll show you why each of these will make a difference in your marketing success.
Acquisition Services
Whether consumers are searching the Web, looking for offers through email, or responding to direct mail, Purple@Epsilon's acquisition services help you find them fast -- and find them when they're ready to buy. Through strong industry relationships and extensive acquisition experience, the Epsilon team will help you build an integrated acquisition strategy that includes search, list, and customer segmentation.
Creative Implementation
When you buy agency services, you want exceptional results for your marketing spend. With more than 80 awards for creative excellence since 2001, Purple@Epsilon's experts have the proven know-how to turn heads in your direction and yield results for your business. Informed by deep understanding of your products or services, goals, and customers, our creative strategists, designers, and copywriters work with you to coordinate your campaigns across multiple channels, including the Web, email, and direct mail.
Brand Creation
Your brand represents your company to the outside world. If it's lackluster, your sales will be, too. Purple@Epsilon's award-winning creative team helps you achieve maximum impact with a comprehensive branding package that sets you apart and gets your company noticed. We know the rules of engagement, both in the U.S. and internationally. You can count on Purple@Epsilon for a branding strategy to market your company across all media worldwide.
Targeted Media Planning
How do you know where to spend your media dollars? What media outlet will give you the greatest return on your investment (ROI)? The experts at Purple@Epsilon answer these questions daily. We know what media mix will give you the most touchpoints and the greatest impact in your targeted market. We'll help you design a fiscally responsible media plan that gets your brand attention in all the right ways.
Promotional Planning
Do you know how to attract qualified shoppers who are ready to buy what you want to sell? Purple@Epsilon does. We'll help you plan a campaign that makes strategic use of email, direct mail, and proven response techniques to target the specific customers you want to reach. Our experienced analysts know what promotional mix works best with which consumers for which products or services. And we have the data to prove it.
Direct Mail Services
With state-of-the art deployment facilities, more than 35 years of experience, and a team of 100 production experts on your side, Purple@Epsilon tackles your direct mail projects with the speed, precision, and accountability you expect from an industry leader. Our turnkey production capabilities deliver more than 350 million custom direct-marketing pieces a year for some of today's leading brands. And we'll do it for your business, on time and on budget.
Email Services
Purple@Epsilon helps today's leading brands maximize the performance of email communications using the industry's fastest, most scalable email platform. Want to reach a lot of potential customers? Our email platform is capable of deploying more than 15 million of your dynamically assembled messages per hour and more than 30 billion of your messages annually. Its features include an intuitive graphical user interface, robust list management capabilities, multi-level dynamic segmentation capabilities, and customizable drill-down reports. Purple@Epsilon will enable your relevant, contextual communications throughout the customer lifecycle. And we'll do it for you with the only email platform ranked a leader by both Forrester and Jupiter Research in four consecutive reviews.
Industry and Delivery Services
The email delivery landscape is evolving rapidly. Staying abreast of ISP, government, and industry self-regulatory developments is a complicated, yet essential, component of successful email communications. Maybe that sounds a little daunting. But Epsilon's in-house delivery team is plugged into industry discussions and developments. We work with your marketing, legal, or privacy staff to develop the strategies, policies, and best practices necessary to effectively and safely navigate the email delivery landscape with your company's marketing messages.
Web Development
Purple@Epsilon's talented Web development team designs Web landing pages that welcome customers to your site and make them want to stay longer. Whether you want banner ads, preference centers, or micro-sites, the Purple@Epsilon team will increase your "Wow factor." But helping you look good isn't all we do. Purple@Epsilon knows the ins and outs of today's best practices for email and site audits. We even do on-site consulting. We'll make sure you know what lines you can't cross regarding email permissions. Epsilon is the world's largest permission-based marketing company -- an advantage that gives you the leading edge in online marketing.
Analytics
Purple@Epsilon's analytics team uses the latest tools and technologies to transform data into actionable knowledge that helps leading brands acquire, retain, and grow customer relationships. Our services include robust testing and measurement solutions and multiple acquisition, valuation, segmentation, and attrition models, designed around your needs and objectives and focused on driving and optimizing results. While all that's a mouthful to say, you'll find that we're a lot more than jargon at Purple@Epsilon.
Give us a call or a click. We'll show you how we can translate our marketing services into your success.
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KeyBank
In the highly competitive, commercial real estate lending environment, KeyBank needed to stand out to capture more of the housing development market. They wanted to grab attention in a niche market, where all of the solutions are highly customized. Purple@Epsilon's homebuilder buzz campaign did the trick, helping to generate awareness that resulted in more than $1.5 million in new revenue.
MD Anderson
M.D. Anderson Cancer Center strives to eliminate cancer in Texas, the nation, and the world. Though they have a solid base of loyal donors, they needed to raise additional contributions to meet more aggressive goals. They wanted an ambitious campaign targeting new donors and generating higher contributions from existing donors. Purple@Epsilon's integrated approach helped increase the Center's annual philanthropic direct mail revenue by 350%.
Barnes & Noble
As the nation's largest bookseller, Barnes & Noble understood that earning customer loyalty took more than stocking their shelves with the latest books, music and videos. They needed a fresh stack of services that would keep readers coming back for more. Working with Barnes & Noble to understand their customers' needs, Purple@Epsilon developed a customer membership program that got readers hooked. The B&N Membership program spans all storefronts- including the Web- and even offers a Barnes & Noble credit card, giving shoppers more ways to earn.
Northwest Airlines
Northwest Airlines is one of the world's largest carriers. Along with their travel partners, they serve more than a 1000 cities in more than 160 countries on six continents. With that much global reach, they have a lot of loyal customers. But their 25-year-old loyalty program wasn't yet reaching their customers online. Purple@Epsilon helped Northwest Airlines build a dynamic online program backed by a powerful segmentation strategy. They're achieving powerful ROI and building more loyal fans for their next 25 years.
Large Electronics Retailer
This leading provider of consumer electronics has sold enough TVs, DVD players and computers to put them in the Fortune 500. But they wanted to sell more - both in their stores and online. Using Purple@Epsilon's email marketing platform, that's just what they did. Gross online revenue directly attributable to their email programs increased by 40%.
