Real-Time Messaging

Real-Time Messaging (RTM) is a vital part of a marketer's overall marketing strategy. The event-driven communications solution helps companies trigger highly personalized transactional and operational email based on real-time customer behavior or activity, including:

• Abandoned shopping cart programs
• Online purchase confirmation
• Billing and payment notifications
• Event registration and reminders
• Profile update notifications
• Shipment alerts
• Saved search confirmations

In many companies, transactional messaging is driven out of the IT department, which inherently has its share of problems: loss of continuity, poor deliverability and lack of accountability, among other issues. Essentially, there's a major disconnect between what IT departments do and the work of marketing departments.

At Epsilon, we can give marketers more control over transactional communications including their HTML content, deliverability, reporting and traceability. As the first Software-as-a-Service email service provider to offer RTM, Epsilon has the expertise to help clients improve their ROI and raise customer and brand loyalty. We can also include customized marketing and cross-selling offers in transactional messages, which have the highest open rates next to any other type of message.

Epsilon RTM offers a full-service set-up process and our dedicated Email Deliverability Management team ensures that messages comply to CAN-SPAM legislation guidelines. Real Time Messaging sends messages from a dedicated, fully scalable, 24/7 environment. to ensure that one-to-one email communications are always delivered . We can help direct clients' RTMs to feature ancillary marketing information specific to recipients. This strategy boosts overall customer satisfaction, improves brand recognition and heightens conversions. With the highest SLA rate in the industry, our technology infrastructure is second to none.