Reporting

Epsilon’s digital channel customer integration environment provides a comprehensive data processing and client-facing reporting structure that extends reporting capability needs across regions and operating units. It lets users track campaign performance and compare effectiveness across regions and time. Our reporting framework also lets key stakeholders access customer-specific, Web-based reports to make crucial business decisions.

Clients use our real-time activity and delivery reports to better understand the effectiveness of email communications by campaign from more than 50 standard report formats. These powerful tools provide critical insight into data trends, activity and response, which can enhance future campaign results. Detailed drill-down reports by individual mailing or by segment are also available.

With our robust reporting abilities, we can show you response rates for a particular message or campaign. Beyond traditional reports that detail the volume of email delivered and the response rates for click-throughs, HTML opens and purchase activities, our advanced reporting capabilities feature quarterly benchmarks and predictive modeling services. In addition, we offer campaign performance updates and see ongoing competitive analysis to ensure your brand stays on top.

We have an extensive API set that lets clients integrate campaigns and profile data into an external reporting system, to include message content and creation and message deployment, among other features.

Clients can take campaign and profile level data and use it to fuel external reporting capabilities. We have the ability through API to offer campaign and profile level data for reporting and external system use such as advance reporting capabilities.