DirectXchange by NEMOA, 2012 Spring Conference

Join Epsilon Targeting, a Platinum Sponsor, at NEMOA 2012 Spring conference – the leading educational forum for direct marketers across North America. Epsilon Targeting will host multiple speaking engagements throughout the event.

Best Kept Secrets of Leading a Successful Catalog Retailing Business

Join NEMOA's panel of industry leaders to reflect on their experiences to deliver the key takeaways they believe have made the difference in their successes-their fears, challenges, philosophies, mentors, and more! Prepare for a fast-paced, inspired session that will help you to energize and focus your organization towards its success.

Epsilon Targeting Featured Panelist: Brian Rainey, President, Epsilon Targeting

Fine Tuning the Marketing Mix: Finding the Best Multichannel Contact Strategy for Your Brand

Many retailers have expanded their marketing mix to include a combination of traditional and digital marketing channels. Yet brands are questioning how they can optimize their multichannel mix using offline data applied to their online campaigns; and ultimately, of the channels used, which are driving the most return? Whether it's a stand-alone direct mailer, an email campaign, online display ads or a combination of these channels, which drives the best result? Eric Stein, EVP of Online Solutions at Epsilon, discusses key considerations in multichannel targeting, channel attribution, and how to identify the optimal ways brands can increase profitability and growth.

Speaker: Eric Stein, EVP Online, Epsilon