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Research

At Epsilon, we have a wealth of information at our fingertips that we regularly analyze and synthesize to formulate new ideas and publish on behalf of our global clients. This includes quarterly channel response rate reports, annual trends and proprietary independent research studies to name a few — and all developed to educate marketers for better performance.

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12.19.2013

Ryan Partnership Releases Digital Shopping Tool Impact Study 2013: Emails, Product Reviews and Shopping Apps Are “Star” Tools

12.06.2013

Epsilon Releases Gmail Tabs Study: Aggregated Email Data Finds Gmail Tabs Resulting in Lower Click and Conversion Rates

12.02.2013

Q3 2013 Email Trends and Benchmarks

11.30.2013

Holiday Shopping Survey Results

11.30.2013

Holiday Shopping 2013 Infographic

10.15.2013

Epsilon’s Data Delivers Best Marketing Performance: Quality Audit Confirms TotalSource Plus™ Outperforms the Competition

10.08.2013

Q2 2013 North America Email Trend Results: Marketers Must Segment and Test To Drive Continual Subscriber Engagement

08.22.2013

2013 New Mover Report: Epsilon Advises Marketers to Get to Know Your New Neighbors

07.02.2013

Q1 2013 North America Email Trend Results: Open Rates Continue to Rise as Consumers Interact with Email via Mobile Devices

06.03.2013

2012 Epsilon Multichannel Trend Report

03.18.2013

Q4 2012 North America Email Trend Results: Triggered Message Volume Continues to Rise

12.10.2012

Q3 2012 North America Email Trend Results: More Brands Rely on Triggered Messaging

12.03.2012

Consumer Survey Reveals Notable Difference in Channel Preferences of Mobile and Non-Mobile Users

09.26.2012

New Mover Report 2012: Epsilon Finds Brand Loyalty Tested When Consumers Move

09.13.2012

Q2 2012 North America Email Trend Results: Significant Opportunity to Better Engage New Subscribers

07.25.2012

'Tis The Season: Epsilon Releases 2012 Holiday Trend Report

06.20.2012

Q1 2012 North America Email Trend Results: Open Rates Improve Over Previous Quarter and Previous Year

04.05.2012

Q4 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year

12.07.2011

Q3 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year

12.01.2011

Channel Preference Study, Consumer Survey Results Reveal Direct Mail is Most Preferred Channel for Receipt of Brand Communications

08.30.2011

Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume Per Client Continues to Increase

07.21.2011

Epsilon Releases 2011 Holiday Trend Report

06.20.2011

New Mover Report 2011: Epsilon Reveals Significant Opportunity to Target Growing Market of Renters

04.20.2011

Creating Dynamic Interactions with Your Consumers

11.16.2010

Consumers Shift to Private Label in the Double Digits, Including in Non-Traditional Personal and Baby Care Categories

07.26.2010

Epsilon Targeting Releases Annual Multichannel Trend Report: Increase in Consumer and Business Sales

03.23.2010

Epsilon Targeting Study Highlights Profile of Influencers; Uncovers Power of Word of Mouth Marketing