04/01/2012 - Segmentation Optimizes Customer Experiences
By Judy Loschen
VP of Digital Analytics, Aspen Marketing
Direct Marketing News
03/30/2012 - Maximizing Your Hotel Reward Programs
By Patrick Sojka
USA Today
03/30/2012 - Three Steps to Building Loyalty to Last
By John Bartold
VP, Loyalty, Epsilon
03/21/2012 - The Problem With Channel Attribution: Developing Marketing Metrics for Future Spend and Budget Allocation
By Karren Madson
Director of Product Management, Epsilon Targeting
Target Marketing
02/13/2012 - Surprise! Here’s a Ticket to a Movie Premiere, on Best Buy
By Alexandra Bruell
Advertising Age
12/13/2011 - Customer Loyalty: The Gift That Keeps on Giving
Chief Marketer
08/31/2011 - 4 Ways to Data Append While Protecting Consumer Privacy
By Heather Fletcher
06/29/2011 - Epsilon Strengthens Email Platform to Determine Unusual Behavior
By SC Staff
SC Magazine
06/17/2011 - Firms Adjust to Hacks
By Ben Worthen and Anton Troianovski
The Wall Street Journal
06/01/2011 - Marketing Agencies Gain Momentum Headed Out of Recession
By Frank Washkuch
05/04/2011 - Epsilon Leveraging CRM Data, Defining Audience Targets and More For marketing Clients Says EVP Stein
By Eric Stein
AdExchanger.com
05/01/2011 - Thirty Under 30: The Best and Brightest Young Direct Marketers
By DM News Staff
03/08/2011 - Customer Input Pays Off For Revamped Marriott E-Newsletter
By Richard Levey
Chief Marketer Magazine
01/11/2011 - A Brand by Any Other Name: Five Steps to Woo Back New Private-Label Shoppers
By Warren Storey
Vice President, Epsilon Targeting
Chain Store Age
12/20/2010 - The 2011 Outlook for Health Care Marketing – Featuring Andrew Bast, SVP and General Manager, Purple@Epsilon, and Mark Hertenstein, SVP, Epsilon Targeting
By Jennifer Haug
DTC Perspectives
10/18/2010 - Epsilon's Raiche Tackles Challenges, Opportunities in Healthcare Marketing
Direct Magazine
10/01/2010 - Unlock Transactional Emails and Boost Cross-sell Rates
By Kevin Mabley
SVP, Strategic & Analytic Consulting, Epsilon
09/14/2010 - Online Privacy: Why Marketers and Consumers Need Common Ground
By Quinn Jalli
Vice President, Deliverability, Epsilon
08/20/2010 - Scaling the Wall: New Marketing Opportunities in Social Media
By Sharon Schwendt-Vetere
Director of Marketing, ICOM/Epsilon Targeting
Creative Match
06/16/2010 - How Loyalty Promises Privacy in a Social Media World
Vice President, Loyalty, Epsilon
PROMO Magazine
04/27/2010 - 5-Step Process to Understanding the DNA of the New Consumer
By Stacey Hawes
SVP, Epsilon Targeting
Retail Online Integration
04/02/2010 - Marketers Take Loyalty to the Next Level – Featuring Bryan Kennedy, President and CEO of Epsilon
By Nathan Golia
DM News
03/18/2010 - Grow What You Know: Getting the Most Out Of Your Data
By Don Hinman
03/10/2010 - Profitably Engaged Customer
By John Young
Colloquy
03/10/2010 - 10 Ways to ‘Complete' Your Database Picture
By Mark Hertenstein
SVP, ICOM
12/08/2009 - The New Definition of Spam and How to Overcome It
SVP Strategic Services
11/01/2009 - Database: The Center of the Relationship. Capturing Preferences is the Key to Relevance
10/26/2009 - Pharma Has a Healthy Focus on Customers – Featuring Andrew Bast, SVP and GM of Purple@Epsilon
By Mary Elizabeth Hurn
10/23/2009 - DM News Talks with Epsilon Clients Frederick’s of Hollywood and Pepsi at the DMA 09 Conference and Exhibition in San Diego
By Cara Wood
08/12/2009 - How to Bring Together Social Media and Email Marketing
By Dino Michetti
VP and GM, Epsilon
08/10/2009 - How Epsilon Quietly but Successfully Rose Above the Direct-Marketing Competition
By Michael Bush
