Epsilon | Research

Q4 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year

April 5, 2012 — Epsilon and the Direct Marketing Association’s Email Experience Council today released the Q4 2011 North America Email Trends and Benchmarks Results which for the first time includes an analysis of triggered email messages. In Q4 triggered messages represented 2.8% of total email volume...

Download Report

12/07/2011 - Q3 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year
12/01/2011 - Consumer Survey Results Reveal Direct Mail Is Most Preferred Channel for Receipt of Brand Communications
12/01/2011 - Consumer Survey Results Reveal Direct Mail Is Most Preferred Channel for Receipt of Brand Communications
08/30/2011 - Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume Per Client Continues to Increase
07/26/2011 - Epsilon Targeting Releases Annual Multichannel Trend Report: Increase in Consumer and Business Sales
07/21/2011 - Epsilon Releases 2011 Holiday Trend Report
06/20/2011 - New Mover Report 2011: Epsilon Reveals Significant Opportunity to Target Growing Market of Renters
04/20/2011 - Create Dynamic Interactions with Your Customers
12/09/2010 - Q3 2010 North America Email Trend Results: Non-Bounce, Open and Click Rates Continue to Drive Strong Results
11/16/2010 - Consumers Shift to Private Label in the Double Digits, Including in Non-Traditional Personal and Baby Care Categories

Events Menu

Research