Webcasts
Past Webcasts
Live It with Charter - Earning Loyalty through Segmentation and Engagement Webinar
March 13, 2012 at 1:00 PM EST
Register Today! Please join Craig Lawrence, Corporate Manager of Loyalty & Retention Marketing at Charter Communications, and Jeff Kindle, Vice President and General Manager of Epsilon as they present a webinar on Charter Communications' customer loyalty program on Tuesday, March 13th at 1:00 pm EST.
Live It with Charter® is one of the most successful subscription based loyalty programs in the cable industry with nearly 900K members. It focuses on customer retention through the use of data throughout the customer's lifecycle. In addition, the program goes beyond traditional rewards by appealing to the emotional aspect of a customer's experience with Charter's services. In short, the program provides its members with a memorable and rewarding experience that keeps them coming back for more.
This is a great opportunity to learn how customer-centric changes have taken the program to the next level.
From this webinar, you'll learn:
- How to incorporate the emotional component of marketing into your loyalty program.
- Segmentation beyond the norm – insightful customer data drives incremental revenue.
- Engagement strategies to move your loyalty program ahead for the next year and beyond.
- How a subscription based framework drives positive results.
Socializing Your Holiday Planning 2011 Webinar
August 30, 2011 at 1:00 PM EST
Last month's Epsilon Holiday Planning Webinar was so well received that we hosted a brand new follow-up event with a special emphasis on social media.
Holiday Planning 2011 Webcast
July 21, 2011 at 1:00 PM EST
Ready to make your holiday e-marketing plans? Then you need to register now for Epsilon's Holiday Planning 2011 Webcast.
Register today for the live webcast that will be held on Thursday, July 21st at 1:00 p.m. EST.
We know that for many organizations the holiday months represent the top revenue-generating time of the year — and we also know how to help you maximize your seasonal earnings potential with targeted email marketing.
Join Epsilon experts Jill LeMaire, James Lynn and Jaymes Meena as they present fascinating findings from Epsilon's Holiday Analysis, including:
- 2011 roadmap for holiday planning
- 2010 holiday trends — showcasing what marketers learned last time
- Transactional analysis and day-of-week purchasing trends
- Stellar subject lines — how to stand out during the holidays
- Mobile and social holiday campaigns
Create Dynamic Interactions with Your Customers Webcast
May 5, 2011 at 1PM ET
Join Epsilon's Michael Penney and Winterberry Group as they unveil exclusive Customer Experience Marketing (CEM) research, based on the survey of over a 100 of leading marketers, service providers and other knowledgeable industry sources, during this educational webcast, on May 5, 2011 at 1PM ET.
In the presentation you will hear from Bruce Biegel and Jonathan Margulies of Winterberry Group give a deep dive of the research methodology and findings of the resulting white paper, Customer Experience Marketing: Realizing the Promise of Dynamic Interactions, and a discussion on how to apply these learnings to your marketing programs.
You will learn:
- What is CEM and why does it matter?
- Five trends driving the CEM opportunity
- Insights from current industry leaders
- Research methodology and anecdotes
Attendees of the event will receive a copy of the complete research study.
Loyalty at the Speed of Light Webcast
January 20, 2011 at 1:00 PM EST
Please join Fred Thompson, Partner, LoyaltyOne Consulting , John Bartold, Vice President of Loyalty Solutions, Epsilon, and Eric Messerschmidt, Division Vice President, SHC, in our Loyalty at the Speed of Light Webcast.
2011 will become the year for customer loyalty. Marketers will continue to understand that loyalty is not a program – it’s a journey and a strategic business goal. Building true loyalty based on a total customer experience is at the forefront for retailers. Make sure to join us for this webcast to learn how you can implement successful loyalty strategies for 2011. If loyalty is on your mind, then this is a must attend event for you.
Welcome Email Strategy Webinar
November 16, 2010 at
There’s no better time to engage new customers than immediately after registration. It’s the perfect opportunity to keep the momentum going to thank customers for joining an email marketing list and to introduce them to a brand. Welcome messaging can set a positive tone for future communications and create goodwill among new subscribers.
Lauren Kimball, Account Director, Epsilon, Digital Marketing Solutions, and Sherry Chiger, Editor at Large, Multichannel Merchant, presented findings from Email Institute’s Welcome Strategies Report. View the recorded webinar of the analysis of 200 retailers and their welcome strategies, as well as email marketing best practices.
www.sproutvideo.com
danielle.lawrentz@epsilon.com
3psil0n
Welcome Email Strategies Webinar 11-16-10.mp4
AMA | Epsilon Webcast: Top 5 Strategies to Bridge your Online and Offline Marketing for 2011
September 14, 2010 at 12pm CT / 1pm ET
You know that your data and your database set the gold standard for your direct marketing efforts, but have you considered ways to leverage that valuable asset for your online marketing? The future of the marketing database requires integration and coordination at all touch points. That can only happen if you have the needed analytics for insight into the interactions across all of your media channels. Join Eric Stein, Epsilon's EVP of Digital Strategies and Tim Waddell, Director Product Marketing, Omniture, as they present emerging trends that warrant consideration for your 2011 marketing planning.
Holiday Planning 2010 Webcast
July 22, 2010 at 2:00 PM EST
The holiday months are traditionally marked as the top potential revenue earners of the year. Now is the time to prepare to make the 2010 Holiday Season exceed expectations. To close a sale, timing and a targeted audience are two key components. Making the most of your holiday marketing campaign means taking into account Black Friday, Cyber Monday as well as Tuesdays, Saturdays, and the prime weeks leading up to the holiday season. Achieve your highest earning potential by powering yourself with information that will help you get your holiday messages out to the right audience at the optimal time through the appropriate channel.
Join Epsilon experts Jill LeMaire, Judy Loschen and Jaymes Meena as they present findings from Epsilon's Holiday Analysis to help you prepare for the 2010 Holiday Shopping Season. They will discuss trends and analysis of a holiday season in a continued challenging economic environment, and provide a roadmap for your 2010 holiday planning.
Tackling the Hot Trends In Customer Loyalty - Experiential Rewards and Cause Marketing
June 17, 2010 at 1pm ET
In conjunction with Loyalty 360
Research shows that there are nearly two billion memberships in U.S. Loyalty programs with the average household belonging to 14 programs but only actively participating in 6.2*. The saturation of loyalty offerings means that competition for consumer participation and share of wallet is at an all time high. Loyalty marketers are faced with the pressure to innovate in order to keep pace or risk getting lost in the mix.
Join John Bartold, Vice President, Loyalty Solutions at Epsilon and Candice Troupe, Senior Director, Collector Segments and Programs, LoyaltyOne/AIR MILES Reward Program, as they explore two of the hottest trends in loyalty marketing, drawing on real-life case studies from cutting-edge programs. They will discuss first the growth of experiential rewards – those hard-to-find, event-based rewards such as back-stage concert passes that really set a loyalty program apart - and the ever important cause marketing, a strategy that benefits brand by influencing consumer behavior on a social level.
In this session you will learn:
- How to evolve your loyalty strategy, including how to create high-yield customer relationships
- How to use data to predict and analyze behavior, select strategically aligned partners
- The best ways to leverage the latest in technology in your loyalty efforts
*COLLOQUY's Loyalty Marketing Census
AMA | Epsilon Webcast Strengthening Customer Loyalty through Experiences that Matter
May 26, 2010 at 1pm ET
Loyalty is often defined as owning a customer relationship even in the face of tough competition. However, in our recent research, Marketing to Evolving Customer Expectations, Epsilon found that even those who know a brand and have made previous purchases and are generally satisfied will still consider other brands. In this webcast, Allison Cripps, Senior Director, Strategic and Analytic Consulting Group, Epsilon, will present recent findings that compare drivers and influencers across various levels of advocacy, and across industry.
In this session you will learn:
- What channels and sources influence those who know your brand and those who don't
- How impactful different media are on those who promote your brand and those who don't
- How satisfied are consumers with communication and what drives that satisfaction
- How you can apply your organization's marketing to evolving consumer expectations
The Art of the Subject Line
March 31, 2010 at 2:00 PM EST/ 1PM CST
Back by popular demand! It's been over a year since we shared with you the fundamentals of subject line creation and testing. Since our February 2009 webcast, we've received numerous inquiries about the subject line and how it truly can make a difference in your email marketing campaigns. Please join Thane Stallings, Director, Strategic Analytic Consulting Group, Epsilon as he answers relevant questions such as: How does the subject line affect the open and click through rates and potentially, ROI? What rules do marketers need to follow in order to have effective subject lines? Additionally, this webcast will include new findings from our studies of more than a billion emails, instructions on how to build or fine tune your subject line testing program, and specific proven subject line factors that have worked for our clients that are a must to consider testing for your own email marketing program.
During this webcast, you will learn:
- Why the subject line is such an important factor in email marketing and why a consistent and conscientious testing program is crucial for success.
- How to build a subject line testing program from scratch or how to optimize your existing testing program to increase your response rates.
- Common pitfalls in subject line testing.
- 11 subject line factors that every email marketer should test.
Optimizing Customer Loyalty and Market Share through Retention Marketing: Charter Communications Customer Rewards Program - Live It with Charter®
February 24, 2010 at 1:00 PM CST/2:00 PM EST
It's a new decade and competition is fierce as consumers are savvier about every dollar they spend. Now, more than ever, customer loyalty is central to a company's success. To help you learn more about customer loyalty programs, Epsilon brings to you a hands-on informative webcast from Paul Belle Isle, Director, Loyalty & Retention Marketing of Charter Communications and Bob Moorhead, VP, General Manager, Epsilon Loyalty Marketing Services. We will share with you the success of the Live It with Charter® program and how Charter built this loyalty program to be the first in its industry.
AMA Webcast: Email Marketing Lessons from 2009 and How to Apply Them in 2010
February 10, 2010 at 1pm EST/ 11am PST
Epsilon's Email Trends and Benchmarks Annual Wrap-up Join Epsilon experts for a complete review and analysis of the 2009 North America Email Trends and Benchmarks and how to apply lessons learned in 2010. The analysis is compiled from over 30 billion emails sent by Epsilon in 2009, across multiple industries and hundreds of clients. The analysis combines data from both of Epsilon's proprietary platforms, DREAM and DREAMmail.
Presenters Jen Wiese, Research Analyst; and Judy Loschen, Senior Director; from Epsilon's Strategic & Analytic Consulting Group, will provide the key findings on email activity from each quarter of 2009 including click rates, volume and deliverability. The presentation will also show a high level comparison of holiday trends, comparing the activity from previous periods.
Don't miss this chance to apply last year's lessons learned to your current email marketing strategy!
Grow What You Know — Getting the Most Out of Your Loyalty Program Data
November 12, 2009 at 1 PM EST
There are many ways to leverage and enhance data for greater participation rates. Join Epsilon's Don Hinman and John Bartold for a discussion on the best ways to enhance your loyalty program data.
Six Proven Strategies for Increasing Your ROI by Leveraging Your Customer File
October 1, 2009 at 2:00 PM EDT
Join direct marketing experts, Eric Zilling, Brian Peck, and special guest, B2B marketing pro, Mary Ann Kleinfelter and learn how to use data to achieve marketing innovation and increase the effectiveness of your buyer file campaigns.
Successful Loyalty Marketing
September 24, 2009 at 1:00 PM - 2:00 PM EDT
Marketing programs can be complex and challenging to design, implement, and measure. At the same time, senior managers want accountability and highly rationalized marketing efforts before allocating marketing dollars from ever-tightening budgets. In order to address these needs, Glenn Squire, Senior Director in Epsilon's Strategic and Analytic Consulting Group, will present a case study that demonstrates how we helped one client create and execute an on-boarding program for new loyalty program members.
A Creative Approach for Segmentation Success
September 15, 2009 at 12:00 PM CDT
Co-sponsored by Epsilon
Please join Epsilon's Andrew Bast, Senior Vice President, General Manager, Purple@Epsilon, Mark Miller, Senior Vice President, Strategic Consulting, Epsilon, and Steve Gun, Vice President, Strategic and Analytic Consulting, Epsilon, for a webcast co-sponsored by the American Marketing Association to specifically address strategies in segmentation study design. Best practices will also be demonstrated through practical examples with the focus on brands in the pharmaceutical industry.
Christmas in July — 2009 Holiday Shopping Season Prep
July 29, 2009 at 2:00 PM EST
Join Epsilon experts, Kevin Mabley, Judy Loschen and Lynne Mysliwiec as they present findings from Epsilon's 2008 Holiday Analysis to help you prepare for the 2009 Holiday Shopping Season. They will discuss trends and analysis of a holiday season in a challenging economic environment, and provide a roadmap for your 2009 holiday planning.
Economic Downturns: A Time of Uncertainty, a Window of Opportunity
January 1, 2009 at
Join Epsilon's John Bartold, for an educational and thought provoking webinar on economic cycles, how organizations have capitalized in past downturns and where you should be focused in this current downturn.