Social Media

As one of the fastest -growing links between brands and customers, social media is increasingly being used as a top marketing channel. These days, social media goes beyond content sharing and requires a better understanding of your customers, and how and where they want to interact with your brand.

At Epsilon, our experienced team of analysts can determine if this emerging interactive channel is right for you using our best-in-class social media monitoring tools that offer comprehensive consumer insight and actionable recommendations.

Here's a glimpse at some of our innovative strategies:

  • Share-With-Your-Network (SWYN)
    Sharing links in emails lets users post the content onto Facebook, LinkedIn and other social networking sites. While similar to forward-to-a-friend, this feature lets users share with an entire network of friends. You can also isolate specific offers, not just the entire email.

  • Social Email Subscriptions
    With our preference center application, users can extract email addresses and profile information from Facebook. The feature requires less data entry from subscribers and offers rich profile information. Subscribers can invite friends to subscribe and a subscription notice is posted to their feed.

  • Custom Facebook Application
    With our social media tools, we can help you build and access applications on the Facebook platform. These applications can be designed to capture email subscriptions and drive sales.

  • Social Media Data Enrichment
    At Epsilon, our Email & Data Solutions team can help you gain insight into consumers' social networking activities. We have the ability to enhance data with consumers' name, occupation, gender, university, number of friends, number of social media memberships, age, location, photo, and last social media activity. We can also enrich profile data for customization and segmentation, as well as identify key influencers.

  • Social Listening Strategy
    Our exclusive social media listening strategy–the first of its kind in the industry–reveals insight into key analytics to help clients understand why social media works, and how it can be used effectively. Through relationships with three industry vendors - Rapleaf, Techrigy and eRewards Market Research – we help track conversation volume trends about brands, identify themes and common sentiments, offer consumer feedback on brands, uncover emerging consumer concerns and complaints and evaluate marketing program impact.
With our social media listening tool, you can hear what consumers are saying about your brand in the following social spaces: social networks, blogs, message boards, media sharing sites, Wikis, social browsing, consumer reviews, virtual worlds, consumer-to-consumer commerce sites and person-to-person file sharing. Social listening helps answer:

  • What is being said
  • Why you should be in social media
  • Who you are trying to reach
  • Where to find your target audience
  • What messages you should communicate
  • When you enter the social realm
  • How to manage your social marketing activities