Audience - Online Optimization
Harnessing data for online audience optimization
Epsilon Agility Audience enables marketers to bring together the most valuable data from a variety of both online and offline sources — website, third party, CRM/loyalty platforms, online retargeting, display ad impressions and more. It enables marketers to understand the intersection between audience, media and website activity, providing deep insights that are actionable across a variety of online media platforms.
- Define and optimize online audiences
- Evaluate media channel performance
- Identify the data that has greatest impact on program results
- Isolate redundant/inefficient media allocation