Connect - Data Aggregation
Holistic customer profiles for viable 1:1 engagement
Big Data is at the core of today's successful real-time, audience-centric communications. To engage and meet consumers' ever-increasing expectations, quality data and an integration strategy are a must. It requires solutions, regardless of brand touchpoints or information source, that holistically integrate customer information.
Epsilon Agility Connect consolidates customer information to create the most current, accurate and complete view of the consumer. By using the most accurate and up-to-date data, brands optimize customer connections and establish the means for high-yield, long-term relationships.
Data convergence on a customer level allows marketers to:
- Execute, implement and manage interactive program communications
- Deliver consistent, multichannel marketing
- Provide the right message to the right person at the right time
- Track and measure performance results
- Integrate existing client programs such as acquisition, loyalty, email, web and POS