Messaging - Email
Dynamic consumer engagement via email
Email continues to be the most viable online consumer engagement media channel. Research shows that more than 70% of consumers prefer permission-based email as their primary source for receiving information from brands.
Epsilon Agility Messaging delivers relevant and targeted data-driven conversations to consumers. This engagement is based on "tried and true" methodologies in the digital environment and enables:
- Creation and management of 1:1 dynamic email content
- Flexible list management and segmentation
- Real-time delivery
- Social and mobile support
- Robust reporting and analysis
- Multiple languages and character sets support