Taking a national manufacturers brand message and promotions, customizing it to local dealerships across North America, even tailoring it to theĀ end customer through media ranging from digital to print to direct mail are just the beginning for the Epsilon teams dedicated to the automotive industry. Getting customers to purchase is one thing, but the need for constant and ongoing communications with them is paramount for brand loyalty. Along with tailored messages about service and updates to their vehicle, lifecycle programs and predictive modeling can assess when it's appropriate to start talking about the purchase of a new car.