Business-to-Business marketers understand that when you successfully reach a business buyer, you open the door for repeat purchases or additional buyers within an organization. Epsilon strategies for the B2B industry are created to reach the right audience based on deep insight and actionable strategies. We develop databases that span multiple regions, even in multiple languages. This data is essential as we create the segmentation and targeting models to be used acquiring new buyers and retaining current buyers. The next step is implementation executing channel communications globally and creating a compelling message that works at the highest levels, and yet, can be executed at a local level seamlessly — an Epsilon specialty.