Consumer Packaged Goods
True consumer insights drive product success. Understanding behavior, knowing shoppers' brand preferences, developing engaging programs and packaging as well as building relationships with them creates the kind of brand loyalty our CPG clients are looking for. Through marketing database development — as well as unique product and category usage information and shopping habits — we help CPG companies identify their customers and build direct relationships in distribution channels such as in-store promotions, digital, social, PR and cause marketing. That’s why our clients include the top 20 packaged goods companies in the world. Ultimately, we connect customers to brands in such a way that they become loyal and brand influencers, driving even more business to our clients' products.
To learn more about Epsilon's CPG solutions, visit: www.epsilon.com/CPG_US.