Financial Services & Insurance
Understanding customers and when they are "in market" for financial services and insurance is critical for today's marketer.
Connecting institutions with their customers has never been more important. The key, however,
is ensuring these communications are relevant, meaningful, are focused on the customer and therefore, generate business. Brands need to manage billions of inbound data records, ensure the data is accurate for cross-enterprise use and is made actionable for customer insights and marketing communications. Loyalty programs for a worldwide audience, email and direct mail deployments that literally run into the billions of campaigns, retention and up-sell programs:
These are just a few of the core competencies Epsilon brings to the financial and insurance