Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume Per Client Continues to Increase

Epsilon and the Direct Marketing Association's Email Experience Council released the Q2 2011 North America Email Trends and Benchmarks Results which show a 16.2% increase in average volume per client from Q1 2011 and a 14.3% decrease in average volume per client from Q2 2010. Open rates increased by 0.4% from Q2 2010 and click rates were directly in line with the same time last year.
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Strategy & Analytics

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