TargetDisplay & Email Retargeting


Most often, web display campaigns are based on site buys leaving marketers and agencies only with the hope that their customer will see their ad and convert. By leveraging the insights from our robust marketing data, Epsilon's TargetDisplay and Email Retargeting solutions help marketers and agencies connect with the same target audience through email and display channels.



TargetDisplay leverages offline data online to drive targeted web display campaigns. We work with you to identify and build a tailored audience segment that can be targeted through display advertising. TargetDisplay increases brand awareness and drives conversions.

Benefits:
 

  • Utilize offline marketing data for online targeting
  • Identify and grow your addressable display audience
  • Acquire new customers and increase customer engagement
  • Identify target audience characteristics for future targeted marketing
  • Maximize brand recognition and help your brand stay top of mind for consumers


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Epsilon Email Retargeting provides agencies and marketers with the ability to retarget their audience through display campaigns in a way that's not been done before. Email Retargeting can act as bridge from email to the display channel. By placing a cookie on browsers when a consumer opens an email, you can retarget them with display ads while they are browsing the web.

Benefits:
 

  • The ability to reinforce the message of your email campaigns
  • Create long-term brand influence and help your brand stay top of mind for consumers
  • Expand your cookie pool to increase your reach for future display campaigns
  • Lower acquisition costs and increase conversion
  • Capture and convert a higher number of prospects during buying cycles
  • Test offers to the best customers


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Together, Epsilon's TargetDisplay and Email Retargeting provide a strong complement to an integrated marketing strategy designed to reach your target audience and quickly increase the value of your display campaigns.