Steve Cone is Epsilon’s Chief Marketing Officer and works directly with clients in all industries to design, implement, measure, and optimize multi-channel marketing programs. Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns.

Widely considered a leading authority on consumer marketing, Steve is the author of the best-selling Steal These Ideas: Marketing Secrets That Will Make You a Star, and a highly acclaimed lecturer. His second book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, will be published in April 2008.

Steve’s thirty-five year career in marketing and brand management includes serving as managing director and head of advertising and brand management at Citigroup Global Wealth Management. He also coordinated worldwide brand management across all of Citigroup’s businesses in more than 100 countries. Previously he served as president of Fidelity’s retail business and the company’s chief marketing officer, leading Fidelity’s entry into discount brokerage, and significantly boosting the company’s mutual fund sales. Steve also served on the executive team at Key Corp and at American Express where he managed the company’s worldwide brand strategy.