Epsilon Appoints Steve Cone Chief Marketing Officer
DALLAS, January 7, 2008 — Epsilon, a leading provider of multi-channel, data-driven marketing technologies and services, today announced that industry veteran and noted author Steve Cone has been appointed chief marketing officer. Cone previously served as executive vice president, strategic marketing services, and will continue to work directly with clients to design, implement, measure and optimize multi-channel marketing programs. As CMO, Cone will also lead all of Epsilon's strategic marketing, branding, lead generation, events, corporate communications and external relations initiatives.

"Steve is a well-known industry thought leader who has established a reputation for building programs that drive results, strengthen brands and deepen customer relationships," said Michael Iaccarino, president and CEO, Epsilon. "His more than thirty years of experience, extensive industry relationships and intimate knowledge of the company will undoubtedly benefit our marketing efforts."

Cone was one of Epsilon's original employees, first working at the firm in the 1970's during its early days pioneering database marketing. Widely considered a leading authority on consumer marketing, Cone is author of the best-selling "Steal These Ideas: Marketing Secrets That Will Make You a Star," and a highly acclaimed lecturer. His second book, "Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History," will be published in April 2008.

"It has been great to be back at Epsilon, and I'm excited to take on the responsibilities of chief marketing officer," said Cone. "I look forward to working with my team to articulate the company's unique position in the marketplace, further strengthen the Epsilon brand and expand our industry leadership."

About Steve Cone
Steve Cone's thirty-five year career in marketing and brand management includes serving as managing director and head of advertising and brand management at Citigroup Global Wealth Management. He also coordinated worldwide brand management across all of Citigroup's businesses in more than 100 countries. Previously he served as president of Fidelity's retail business and the company's chief marketing officer, leading Fidelity's entry into discount brokerage, and significantly boosting the company's mutual fund sales. Steve also served on the executive team at Key Corp and at American Express where he managed the company's worldwide brand strategy.

About Epsilon
Epsilon is a leading provider of multi-channel, data-driven marketing technologies and services. Epsilon helps leading companies manage, measure and optimize their customer relationships. Services include strategic consulting, database and loyalty technology, predictive modeling, and interactive communications including web design, comprehensive email programs, creative positioning and direct marketing production. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.

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