Epsilon Announces Senior Technology Appointments

New Chief Technology Officers for Strategic Database and Interactive Divisions
DALLAS, February 5, 2008 — Epsilon, a 21st Century Marketing Services Company, today announced the promotion of Chris Harrison to chief technology officer, Strategic Database Services and Purandar Das to chief technology officer, Interactive Services. Harrison and Das previously served as senior vice presidents within the Strategic Database Services division.

"Chris and Purandar are exceptionally talented technology and business executives with more than 20 years of combined experience at Epsilon building solutions that power the world’s leading brands," said Michael Iaccarino, president and CEO, Epsilon. "We are very proud of their contributions and know they will raise the bar even further in their newly expanded roles. Both individuals are true thought leaders in the marketing industry."

Harrison will lead technical delivery for Epsilon’s database clients, and set the vision and direction for the company’s ongoing development of innovative loyalty, acquisition and retention marketing solutions. He will continue to report to Bryan Kennedy, president, Strategic Database Services and COO, Epsilon.

"Chris is a proven leader who has consistently generated impressive results for our clients in his nine years of service at Epsilon," said Kennedy. "As a ‘business technologist’ with both deep technical knowledge and management savvy, Chris excels at articulating our vision to marketers and demonstrating the unique value we have to offer."

Harrison joined Epsilon in 1999 with an impressive technology background that included software and database development assignments with the U.S. Department of the Interior. He has extensive experience designing and implementing large, highly complex projects for clients in the financial services, telecommunications, travel, consumer products and retail sectors.

Purandar Das will oversee technology operations, technology infrastructure, product development and delivery for Epsilon’s interactive clients, including the company’s roll-out of its next generation proprietary email marketing platform. He will report to Ragy Thomas, president, Interactive Services.

"Purandar is one of Epsilon’s most talented solutions architects and leaders," said Thomas. "His expertise in Epsilon’s related technologies, such as campaign management, CDI, business intelligence and high performance database development will enhance our ability to develop tightly integrated, multi-channel interactive marketing applications. Purandar is also well known for exploring and embracing emerging technologies. His blend of experience and proven track record make him the perfect executive to take on this critical role."

Das is also a technology industry veteran, with extensive experience designing and implementing major systems innovations and migrations for some of Epsilon’s largest clients. In addition to his ten years of experience at Epsilon, he has also held key technology leadership roles at various marketing and internet firms, including Veridiem and Ariba.

About Epsilon
Epsilon – including its Abacus division – is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world’s largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.

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