Epsilon Names Julia Wasson Senior Vice President of Marketing Operations

Veteran Marketer and Editor to Oversee Strategic Marketing and Brand-Building Initiatives Across All Epsilon Divisions

Irving, TX — March 17, 2008 — Epsilon, a 21st-century marketing services company, today announced the appointment of Julia Wasson to senior vice president, marketing operations. Wasson will oversee company-wide strategic marketing, branding, collateral development, lead generation, events and the corporate web site, reporting to Steve Cone, CMO, Epsilon.

"Julia is a tremendously talented marketer who brings a unique combination of vision and creativity to Epsilon during a period of exciting transformation and growth for our company," said Cone. "She has proven in her career that she understands the importance of great writing, compelling storytelling and consistency in branding, and her experience and insight will be immediately evident to our clients and prospects worldwide."

Prior to joining Epsilon, Wasson was a sought-after independent consultant, completing high-impact marketing and editorial assignments for clients including Kaplan K-12 Learning Services, BMC Software and Epsilon. Before that, Wasson spent more than 8 years in marketing and grants management roles for Wright Group/McGraw-Hill Publishing, and she was senior editor at one of the nation's leading publishers of state-specific test-preparation, Buckle Down Publishing.

"I look forward to working with my team to further differentiate and strengthen the Epsilon brand as the world's most innovative and uniquely comprehensive marketing services provider," said Wasson. "I have thoroughly enjoyed working with Epsilon as an outside advisor, and am excited to officially come on board and apply what I've learned to tell the company's compelling story."

About Epsilon

Epsilon — including its Abacus division — is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.

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