Epsilon Launches Purple@Epsilon

Creates the One Full Service Agency that Meets All Online and Offline Marketing Needs

DALLAS &emdash; March 24, 2008 — Epsilon, a 21st-century marketing services company, today launched Purple@Epsilon, the one full-service agency that offers clients premium online and offline marketing services all under one roof.

"For more than 40 years, Epsilon has helped companies extend their brands with innovative, creative campaigns and data that help them communicate with pinpoint accuracy," said Michael Iaccarino, president and CEO, Epsilon. "With the launch of Purple@Epsilon, for the first time marketers have the ability to work with a full service agency that can help them improve results and ROI both online and off-, and most significantly, at every step of the marketing process."

Combining Epsilon's Interactive, Agency and Direct groups, Purple@Epsilon complements Epsilon's Strategic Database, Data and Abacus divisions with a uniquely comprehensive range of marketing services. Purple@Epsilon also has the distinction of being the world's largest permission-based email marketer.

David McRae in Dallas and Ragy Thomas in New York will lead Purple@Epsilon's more than 700 marketing professionals working in 19 offices around the globe. Both are industry veterans and long-time members of Epsilon's executive management team, reporting to Mr. Iaccarino.

"Empowered with customer data and insight, Purple@Epsilon enables the world's leading marketers to infuse their messages with Excitement and News, and call purchasers to Action, because we know that it's a company's ENA – not DNA – that sets it apart from the rest," commented Steve Cone, noted authority on consumer marketing and Epsilon's CMO. "While other marketers are doing business as usual, we say 'Marketing as usual. Not a chance.'" Cone is the author of the acclaimed book, Steal These Ideas! Marketing Secrets that Will Make You a Star. His next book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, will hit bookstores in April.

For more information about Purple@Epsilon, please visit www.epsilon.com/purple. To schedule an interview with Mssrs. Cone, McRae or Thomas, please contact Scott Bauman at 617-275-6518 or by email at sbauman@greenoughcom.com.

About Epsilon

Epsilon – including its Abacus division – is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.

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