Abacus and CompuTech Direct Launch FastPath Plus

Single-source data and list processing services speed direct marketing process with greater efficiency and stronger campaign results

Lafayette, CO — April 7, 2008 — Abacus, a division of Epsilon, today announced that it has partnered with CompuTech Direct, a catalog industry data processing provider, to launch FastPath Plus, a new offering that enables marketers to leverage a single-source for all prospect data, data hygiene and campaign processing.

"FastPath Plus streamlines the process of getting a campaign in the mail and significantly improves efficiency and revenue generation," said Casey Carey, senior vice president, product management, Abacus, a division of Epsilon. "We are excited about our new relationship with CompuTech Direct and the benefits that FastPath Plus will deliver for our clients."

In a challenging operational and postal rate environment, the traditional approach of sourcing multiple lists for customer acquisition programs and running large merges is a growing burden for many marketers, especially for catalogers that send fewer than 15 million books annually. FastPath Plus effectively addresses these challenges while increasing campaign profitability.

"FastPath Plus was built from the ground up to address the tough business climate facing today's catalogers," said Mike Stahulak, vice president, CompuTech Direct. "It eliminates the need to source from dozens of different lists to build a mail file, and with best-in-class hygiene, reporting and strategic advice, FastPath Plus helps marketers reduce lead time and the number of steps between placing an order and actually getting a mailing out the door."

Abacus and CompuTech will be holding an informational seminar for marketers interested in FastPath Plus at the ACCM conference, May 19-22, in Orlando, Florida.

About Epsilon

Epsilon — including its Abacus division — is a 21st century marketing services company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.

About CompuTech Direct

In service since 1993, CompuTech Direct is a direct marketing service bureau with the full suite of processing capabilities. With a primary focus on helping catalog companies to improve their ROI from marketing programs, CompuTech Specializes in innovative solutions including merge purge, enhanced data hygiene, database systems, multi-channel analytics, model driven circulation management, and lights-out just-in-time processing. Visit www.acg-computech-direct.com.

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