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Epsilon Appoints Sally Cates as Executive Vice President of Strategic Communications

Dallas — April 14, 2008 — Epsilon, 21st-century marketing services company, today announced the appointment of Sally Cates as Executive Vice President, Strategic Communications. Cates will oversee company-wide strategic communications, public relations and thought leadership, reporting to Steve Cone, Chief Marketing Officer at Epsilon.

"Sally has extensive experience designing and executing strategic communications programs at major corporations. She has a proven ability to lead high-profile initiatives, communicating targeted messages to key constituencies," said Cone. "Sally will be instrumental in telling the Epsilon business story during this period of exciting transformation and growth for our company."

Prior to joining Epsilon, Cates was Managing Director, Head of External Communications for Thomson Financial, a leading financial information and technology company. Before that, Cates worked at Citigroup for 11 years, most recently as Managing Director and Head of Global Communications at Citigroup Wealth Management.

About Epsilon

Epsilon — including its Abacus division — is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.

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Alliance Data
Epsilon is a subsidiary of Alliance Data. Alliance Data is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies.