Singapore – November 28, 2007 – Epsilon, a leading provider of multi-channel, data-driven marketing technologies and services, today announced that its global operations arm Epsilon International has appointed Adrian Hoon regional director, Asia. An integrated marketing services veteran, Hoon will join the regional executive team, reporting to SVP of Asia-Pacific Dominic Powers, and will lead business development efforts in Southeast Asia and Hong Kong.

“As Epsilon continues its rapid growth and expansion in the Asia Pacific market, we are delighted to have someone with Adrian’s talent and breadth of experience joining our regional management team,” said Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International. “His appointment underscores our commitment to the region, and will also further help us accommodate Asian marketers’ rapidly growing demand for sophisticated, data-driven marketing programs that maximize ROI in an increasingly competitive business environment.”

In 2007, Epsilon International grew its offices in Shanghai, Hong Kong, India, and Singapore, and broadened its service offerings in China, Australia, and Southeast Asia.

“Working with some of the world’s most respected marketers, Epsilon International has established a strong brand and reputation for excellence in Asia,” said Hoon. “I am excited to join such a distinguished and passionate executive team, and look forward to contributing to the continued growth of our leadership position and expansion in the region.”

About Adrian Hoon
Hoon, who will be based out of Epsilon International’s Singapore office, is an experienced integrated marketing services and business leader. Prior to joining Epsilon International, he held senior management roles at Xperian Asia (an independent consulting firm) and Optimize Asia. At both organizations, Adrian served as a managing director, leading high performance teams to provide innovative, customized integrated marketing services for enterprise clients such as CISCO, IBM, Intel and Siemens throughout Asia. Before that, he also spent nine years with CMP Business Media as general manager of the Custom Solutions group, where he developed customized lead generation programs and integrated marketing solutions for marketers throughout the region.

About Epsilon
Epsilon is a leading provider of multi-channel, data-driven marketing technologies and services. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes strategic consulting, creative, data, database and loyalty technology, analytics, email and direct marketing distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

Founded in 1969, Epsilon is headquartered in Dallas and comprises four business groups including Strategic Database Solutions, Data Services (formerly CPC Associates, Inc. and Abacus), Interactive Services (formerly Epsilon Interactive) and Agency and Direct Services. Epsilon works with more than 2,200 leading brands and cooperative participants and has offices throughout the United States, Europe and Asia. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.