Epsilon Earns Top Scores For Current Offering And Market Presence In New Evaluation Of Email Marketing Service Providers
Epsilon is the only company named a Leader in both email and database marketing industries
by leading independent research firm
Dallas – December 21, 2007 – Epsilon, a leading provider of multi-channel marketing services,
technologies and database solutions, today announced that it has earned the top score in "Current
Offering" and "Market Presence" and has been named a "Leader" by Forrester Research in its Forrester
Wave™: Email Marketing Service Providers, Q4 2007 (December 2007) evaluation. Epsilon also has
the distinction of being the only company named a "Leader" by Forrester in 2007 in both the email and
database marketing industries (Forrester Wave™: Database Marketing Service Providers, Q4 2007,
November 2007).
As one client commented, "If you have a lot of data on your customers, then there’s nobody else who
can do what it [Epsilon] does as far as segmentation and sending relevant email." Another said that,
"These guys make us look good all the time."
"We are proud of what we have achieved, and are even more excited about what’s ahead for Epsilon
and its clients," said Ragy Thomas, president and CTO, Epsilon. "We continue to fine-tune our email
technology and services to meet Fortune 2000 marketers’ growing demand for scale, depth of offering,
position as an industry leader and global capabilities."
For its research, Forrester reviewed a list of 50 email marketing services providers and selected eight to
evaluate based on their product fit, customer success and Forrester client demand. Among the baseline
requirements were annual revenues of at least $25 million attributed to email products and services,
and at least 25 percent of the client base needed to post annual revenues of $1 billion or greater.
Forrester then evaluated each vendor across 64 criteria in a lab setting, questioned its team members
through surveys and discussions and interviewed its client references. Scorecards for each firm were
completed, and the final results for each are detailed in the report. Copies of the full report are available
to subscribers of Forrester Research at www.forrester.com.
About Epsilon
Epsilon is a leading provider of multi-channel, data-driven marketing technologies and services. Epsilon
helps leading companies manage, measure and optimize their customer relationships. Services include
strategic consulting, database and loyalty technology, predictive modeling, and interactive
communications including web design, comprehensive email programs, creative positioning and direct
marketing production. Epsilon is an Alliance Data company. For more information, visit us at www.epsilon.com.
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