Acorn is now part of Epsilon®

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Ryan is now part of Epsilon®

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Meet Cathy Lang

Cathy Lang is Managing Director of Client Services. Her team helps clients to build customer relationships and generate better ROI.

My role
I manage a diverse team of client service experts who each specialize in one particular industry. We use all of Epsilon’s solutions to help our clients connect more effectively with their customers. This enables them to build stronger relationships and generate better returns on their marketing spend.

My story
I’ve been an active member of the direct marketing community for over twenty years. Prior to joining Aspen in 2001, I held a variety of strategic marketing positions on the client side with Fortune 100 companies such as AT&T, Bridgestone/Firestone, MCI and Grainger. At Aspen, I was Chief Operating Officer at Aspen and was responsible for managing the entire client service function across all industries, while also directing agency capabilities from strategy & analytics to creative, database & fulfilment. I joined Epsilon in 2011 when it acquired Aspen Marketing. For fun I like get out and play golf, especially with any of our clients that love golf! Great time spent talking about their business.

My philosophy
I’m a straight shooter and believe our clients desire full transparency. Client engagements boil down to personal relationships and trust. Our clients trust us to do a job and in turn, we must do everything in our power to do it flawlessly. When the occasional challenge arises, I’m a big believer in having a candid discussion with the client as soon as we have the facts. “No surprises” management philosophy.

My qualifications
B.A. from Purdue University
M.B.A. from Loyola University

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